February 2018 - Lucid Advertising

Get schooled: ABCs of Developing Brand Confidence

Even the best brands need the backup of customer confidence. Without it, even the brightest brands will fade. So how do you develop customer trust that translates into brand confidence? Grab your #2 pencil as Team Lucid gets you schooled on the new ABCs of earning the trust and confidence your brand deserves.

Big things ahead for Lucid: the Importance of Setting Goals

Ok, ok, in our defense goal setting is not a new concept! We’d never be as successful as we are if this was new vocab. But isn’t it helpful to refine your goals and how you’re going to get there from time to time? Lucid is growing by leaps and bounds. We’re taking a look…

Best Ways to Improve Morale in the Workplace

Today we’ll get to the nitty gritty of an important topic: workplace morale. Here at Lucid we focus a lot on customer engagement. Well, that’s most of what we write about! But without workplace morale, how can we even begin to engage customers? It could also be argued that employees are another type of customer.…

5 Instagram Insights You Can Use

Are you using Instagram Insights? It’s a powerful feature that really helps you dig into the data. In this blog post about data driving content, we showed how data can drive content. Here, we’ll hone in on Instagram. This will help you create some pretty cool content your readers will love.

Your Marketing Plan: Strategy or To-do List?

Could you be making one common mistake? For many, a marketing strategy is approached as another to do list. It’s a simple misstep. In this quick video by content leader, HubSpot, they tell us why this is bad, how to spot it and when to know the difference. So whether you can watch or read…

Using Data to Drive Content

Love the word “data”? “Analytics,” maybe? Yeah, we don’t either! Years ago, businesses had to dig for data. But today, it’s everywhere and it can be overwhelming. Today Team Lucid’s going to help you cut through the noise. And in honor of St. Pat’s Day, we’ll use lucky number 7. Consider this list when strategizing…