Lucid Advertising: Who We Are

Remember Grandma’s mac and cheese recipe? A mix of the perfect ingredients and magic happened. That’s Lucid Advertising. Mike Morse has put together a team of creatives and business professionals – all experts at what they do – to work together to ensure our clients' success. Our team is your recipe for success.

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Mike Morse  President + Creative Director

Mike Morse, President, Founder and Creative Director, has over 26 years in the advertising business and over $3,000,000 in advertising expenditures in Pensacola alone. Mike keeps Team Lucid focused with his passion for creative direction, business development, client relationships and ensuring maximum return on investment for each and every client.


Matt Hayes  Director of Client Services

We think that more business is won or lost from bad customer service, than bad creative. That’s where Matt’s 24 years of experience of superior customer service helps Lucid shine. He has seen just about everything while working for award-winning agencies in Miami and Atlanta, including running Client Services for a two-time Ad Age Small Agency of the Year. In the middle of that, he spent ten years at The Weather Channel in sales and strategic marketing. No, he doesn’t know what tomorrow’s weather will be. Yes, he knows Jim Cantore.


Andrea Cofield  Project Manager

Relationships are what we do here at Lucid. Lucky us! We have Andrea Cofield to help us form new ones and tighten those existing ones. Andrea has worked in non-profit fundraising and event planning for 9 years and excels in building relationships, both internally and externally. She looks forward to establishing solid relationships with clients and working to propel each client toward achieving their goals.


Anthony Rickard  Web Developer

Anthony is our web guru who makes your site sing! Once the elements are in place for content and design, he is king of building websites and custom software. He makes sure your website has flawless functionality on top of good looks.


Andrea Stark  SEO Strategist

Good design and great content are necessary for a strong online presence. But strategy and effectiveness are the things that drive Lucid’s commitment to data-driven, measured results. This is where Andrea lends her killer analysis skills. She is Google AdWords Search Advertising certified and specializes in Pay-Per-Click advertising, SEO and website usability. Stark is the superhero of designing online strategy, monitoring effectiveness and reporting data both internally and to our clients in order to keep our clients top of mind! She enjoys complex problem solving and finding digital marketing solutions that work for both technical and human interaction.

Our contributors you can’t live without

Tony Ferguson, Videographer

Andy Gwynn, Videographer

Edward Humphries, Writer

Sadie Lesko, Graphic Designer

Laura Lesley, Writer

Sarah Macfarlane, Graphic Designer

Samantha Morse, Proofreader

Brian Pierce, Writer

Michael Radney, Graphic Designer

When you hire an agency, it is important to know that your goal will be met. And the goal of every business is to increase sales. At Lucid, each and every member of our team is invested in your success. We work together from beginning to end to ensure that your customized marketing and advertising plan is getting results. Get to know our energetic, creative team. We’ll #helpyoubeyou.

Are you ready to grow your business? Then you are ready to #justbelucid #wehelpyoubeyou