Lucid Advertising: What's the Secret?

The secret of Lucid is no real secret: It’s the people. Mike Morse went out and hired really great people – creative, professionals who love what they do, know what they’re doing, and are a joy to work with. And when we all work together, “great” becomes “exceptional.” If it sounds simple, it’s not. Staffing an agency with friendly experts who play well with others is next to impossible, which is why agencies like Lucid are rare. But we’re here and we’re eager to work with you.

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Mike Morse  President 

Mike Morse, President and Founder, has over 26 years in the advertising business bringing brands to life and making a difference for clients where it counts – their bottom line. Mike sets the tone for the entire agency with his passion for creative direction, business development, client relationships and ensuring maximum return on investment for every client, every day.


Matt Hayes  Director of Client Services

We think that more business is won or lost from bad customer service, than bad creative. That’s where Matt’s 24 years of experience of superior customer service helps Lucid shine. He has seen just about everything while working for award-winning agencies in Miami and Atlanta, including running Client Services for a two-time Ad Age Small Agency of the Year. In the middle of that, he spent ten years at The Weather Channel in sales and strategic marketing. No, he doesn’t know what tomorrow’s weather will be. Yes, he knows Jim Cantore.


Andrea Cofield  Director of Operations

Relationships are what we do here at Lucid. Lucky us! We have Andrea Cofield to help us form new ones and tighten those existing ones. Andrea has worked in non-profit fundraising and event planning for more than 10 years and excels in meeting deadlines while building relationships, both internally and externally. She looks forward to establishing solid relationships with clients and working to propel each client toward achieving their goals.


Ceara Plant Account Executive

Clients are in good hands at Lucid because they have Ceara to take care of them. Acting as the primary client liaison to all our clients, she keeps an ever-watchful eye on their projects, making sure they’re completed on time and within budget. She keeps the entire agency on track through monthly and special project status reports, to ensure our clients’ visions come to life.

Darien Horne

Darien Horne Communications Coordinator

Darien Horne, Communications Coordinator understands the ever-changing landscape of multi-platform communication. Whether it’s supporting digital strategy, creating social content, or whispering to avocado trees, if it involves modern communication channels (or avocados), she’s our go-to resource. Add to that, a bright, buoyant personality and you have an indispensable part of the Lucid team.

Christine Brown

Christine Brown Jr. Account Manager

Jr. Account Manager Christine Brown brings a tenacity and commitment to everything she does. Not only has she worked in the minor leagues and the collegiate gridiron, she’s also an accomplished sailor, certified by the American Sailing Association. She’s applying that same commitment to our clients, offering them both a friendly face and a thorough understanding of their brand.


Anthony Rickard  Web Developer

Anthony is our web guru who makes your site sing! Once the elements are in place for content and design, he is king of building websites and custom software. He makes sure your website has flawless functionality on top of good looks.


Andrea Stark  Marketing Strategist

Good design and great content are necessary for a strong online presence. But strategy and effectiveness are the things that drive Lucid’s commitment to data-driven, measured results. This is where Andrea lends her killer analysis skills. She is Google AdWords Search Advertising certified and specializes in Pay-Per-Click advertising, SEO and website usability. Stark is the superhero of designing online strategy, monitoring effectiveness and reporting data both internally and to our clients in order to keep our clients top of mind! She enjoys complex problem solving and finding digital marketing solutions that work for both technical and human interaction.

Our contributors you can’t live without

Tony Ferguson, Videographer

Andy Gwynn, Videographer

Edward Humphries, Writer

Sadie Lesko, Graphic Designer

Laura Lesley, Writer

Mikayla Hittle, Graphic Designer

Sarah Macfarlane, Graphic Designer

Brian Pierce, Writer

Michael Radney, Graphic Designer

Results. That’s why you hire an agency – to attract new customers, clearly define your brand, and, of course, increase sales. At Lucid, we deliver those results. Our goal is to help you reach your goals. Each and every expert member of our creative, friendly, energetic team is here to help your company reach new heights.

Grow your business with us.