Lucid Advertising: What's the Secret?

The secret of Lucid is no real secret: It’s the people. Mike Morse went out and hired really great people – creative, professionals who love what they do, know what they’re doing, and are a joy to work with. And when we all work together, “great” becomes “exceptional.” If it sounds simple, it’s not. Staffing an agency with friendly experts who play well with others is next to impossible, which is why agencies like Lucid are rare. But we’re here and we’re eager to work with you.

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Mike MorsePresident

Mike is President and Founder with over 26 years in the advertising business bringing brands to life and making a difference for clients where it counts – their bottom line. Mike sets the tone for the entire agency with his passion for creative direction, business development, client relationships and ensuring maximum return on investment for every client, every day.


Matt HayesDirector of Client Services

We think it's all about customer service. That’s where Matt’s 25+ years of superior customer service experience helps Lucid shine. He has seen just about everything working for award-winning agencies in Miami and Atlanta, including running Client Services for a two-time Ad Age Small Agency of the Year. In the middle of that, he spent ten years at The Weather Channel. No, he doesn’t know what tomorrow’s weather will be. Yes, he knows Jim Cantore.


Doug GontermanChief of Creative Services

A copywriter by training, Doug has broad-reaching experience that transcends advertising for our clients. In addition to twenty years of developing award-winning creative for some of today’s most recognizable brands, Doug co-invented a consumer product and took it from concept to acquisition. When he isn’t writing for Lucid, he writes picture books and middle grade fiction for children.


Andrea StarkMarketing Strategist

Great design and content combined with killer strategy and effectiveness drive Lucid’s commitment to data-driven, measured results. Andrea is Google certified and specializes in paid digital advertising, search engine optimization and website usability. Stark is the superhero of designing online strategy, monitoring effectiveness and reporting data both internally and to our clients in order to keep our clients top of mind!


Ceara PlantProject Manager

We are proud of Lucid’s strong client relationships. Ceara is one of the reasons for those solid partnerships. She works hand in hand with clients to help them achieve their advertising and marketing goals. After gathering all necessary information at the start of a project, she acts as the eyes and ears for that client on a daily basis, monitoring their projects, making sure they are completed on time and within budget.

Darien Horne

Darien HorneContent Marketing Strategist

Darien understands the ever-changing landscape of multi-platform communication. Whether it’s supporting digital strategy, creating social content, or whispering to avocado trees, if it involves modern communication channels (or avocados), she’s our go-to resource. Add to that, a bright, buoyant personality and you have an indispensable part of the Lucid team.

Christine Brown

Christine TaylorAccount Manager

Christine brings a tenacity and commitment to everything she does. Not only has she worked in the minor leagues and the collegiate gridiron, she’s also an accomplished sailor, certified by the American Sailing Association. She’s applying that same commitment to our clients, offering them both a friendly face and a thorough understanding of their brand.


Anthony RickardWeb Developer

With over 15 years of website and software development under his belt, Anthony is Lucid’s resident web guru. He builds sites from the ground up to be flawlessly functional, easy to navigate and fully optimized. Passionate about staying one step ahead of the technology, Anthony is fluent in ten different programming languages. But he isn’t finished with the completion of the site; he’s just getting started. As a cybersecurity certified professional, he knows how to properly maintain and protect your site, as well.

Our contributors you can’t live without

Brian Pierce, Writer

Michael Radney, Graphic Designer

Sadie Lesko, Graphic Designer

Tony Ferguson, Videographer


That’s why you hire an agency – to attract new customers, clearly define your brand, and, of course, increase sales. At Lucid, we deliver those results. Our goal is to help you reach your goals. Each and every expert member of our creative, friendly, energetic team is here to help your company reach new heights.

Grow your business with us.