Lucid Advertising: Who We Are
Remember Grandma’s mac and cheese recipe? A mix of the perfect ingredients and magic happened. That’s Lucid Advertising. Mike Morse has put together a team of creatives and business professionals – all experts at what they do – to work together to ensure our clients' success. Our team is your recipe for success.
Mike Morse President + Creative Director
Mike Morse, President, Founder and Creative Director, has over 26 years in the advertising business and over $3,000,000 in advertising expenditures in Pensacola alone. Mike keeps Team Lucid focused with his passion for creative direction, business development, client relationships and ensuring maximum return on investment for each and every client.
Elizabeth Denham SEO Content Developer
Elizabeth comes to us from Spanish Fort and brings over 20 years’ experience to Lucid Advertising in creative and professional writing across all industries and media. A published book author and a regular contributor to The Huffington Post, she’s a branding expert with expertise in rich content creation, SEO/keyword, social media and more. Elizabeth will ensure your personal brand shouts out to your audience with intention and a message that’s crystal clear.
Sarah Macfarlane Graphic Designer
Does your website have the same effect as a double dose of Ambien? Wake it up with Sarah’s design talent. Sarah’s stellar skill-set in graphic design, illustration and fine art will make your website pop and give your print collateral wings. After all, these are the first impressions you make. Make them stick. Sarah has a Bachelor’s Degree in Graphic Design from our city’s own University of West Florida.
Anthony Rickard Web Developer
Anthony is our web guru who makes your site sing! Once the elements are in place for content and design, he is king of building websites and custom software. He makes sure your website has flawless functionality on top of good looks. Anthony has a B.S. in computer science from the University of West Florida and lives in Navarre.
Andrea Stark SEO Specialist
Good design and great content are necessary for a strong online presence. But strategy and effectiveness are the things that drive Lucid’s commitment to data-driven, measured results. This is where Andrea lends her killer analysis skills. She is Google AdWords Search Advertising certified and specializes in Pay-Per-Click advertising, SEO and website usability. Stark is the superhero of designing online strategy, monitoring effectiveness and reporting data both internally and to our clients in order to keep our clients top of mind! She enjoys complex problem solving and finding digital marketing solutions that work for both technical and human interaction.
Andrea Cofield Project Manager
Relationships are what we do here at Lucid. Lucky us! We have Andrea Cofield to help us form new ones and tighten those existing ones. Andrea has worked in non-profit fundraising and event planning for 9 years and excels in building relationships, both internally and externally. She looks forward to establishing solid relationships with clients and working to propel each client toward achieving their goals. Andrea graduated from the University of West Florida with a degree in Advertising.
Five contributors you can’t live without
Liesel Schmidt, Content Writer
Jahna Jacobson, PR/Writer
Angela Hall, Content Writer
Tony Ferguson, Videographer
Andy Gwynn, Videographer
When you hire an agency, it is important to know that your goal will be met. And the goal of every business is to increase sales. At Lucid, each and every member of our team is invested in your success. We work together from beginning to end to ensure that your customized marketing and advertising plan is getting results. Get to know our energetic, creative team. We’ll #helpyoubeyou.
Are you ready to grow your business? Then you are ready to #justbelucid #wehelpyoubeyou