MEET THE TEAM

Lucid Advertising: Who We Are

Remember Grandma’s mac and cheese recipe? A mix of the perfect ingredients and magic happened. That’s Lucid Advertising. Mike Morse has put together a team of creatives and business professionals – all experts at what they do – to work together to ensure our clients' success. Our team is your recipe for success.

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Mike Morse  President + Creative Director

Mike Morse, President, Founder and Creative Director, has over 26 years in the advertising business and over $3,000,000 in advertising expenditures in Pensacola alone. Mike keeps Team Lucid focused with his passion for creative direction, business development, client relationships and ensuring maximum return on investment for each and every client.

 

Elizabeth Denham  SEO Content Developer

Elizabeth comes to us from Spanish Fort and brings over 20 years’ experience to Lucid Advertising in creative and professional writing across all industries and media. A published book author and a regular contributor to The Huffington Post, she’s a branding expert with expertise in rich content creation, SEO/keyword, social media and more. Elizabeth will ensure your personal brand shouts out to your audience with intention and a message that’s crystal clear.

Sarah Macfarlane  Graphic Designer

Does your website have the same effect as a double dose of Ambien? Wake it up with Sarah’s design talent. Sarah’s stellar skill-set in graphic design, illustration and fine art will make your website pop and give your print collateral wings. After all, these are the first impressions you make. Make them stick. Sarah has a Bachelor’s Degree in Graphic Design from our city’s own University of West Florida.

Anthony Rickard  Web Developer

Anthony is our web guru who makes your site sing! Once the elements are in place for content and design, he is king of building websites and custom software. He makes sure your website has flawless functionality on top of good looks. Anthony has a B.S. in computer science from the University of West Florida and lives in Navarre.

Andrea Stark  SEO Specialist

Good design and great content are necessary for a strong online presence. But strategy and effectiveness are the things that drive Lucid’s commitment to data-driven, measured results. This is where Andrea lends her killer analysis skills. She is Google AdWords Search Advertising certified and specializes in Pay-Per-Click advertising, SEO and website usability. Stark is the superhero of designing online strategy, monitoring effectiveness and reporting data both internally and to our clients in order to keep our clients top of mind! She enjoys complex problem solving and finding digital marketing solutions that work for both technical and human interaction.

Andrea Cofield  Project Manager

Relationships are what we do here at Lucid. Lucky us! We have Andrea Cofield to help us form new ones and tighten those existing ones. Andrea has worked in non-profit fundraising and event planning for 9 years and excels in building relationships, both internally and externally. She looks forward to establishing solid relationships with clients and working to propel each client toward achieving their goals. Andrea graduated from the University of West Florida with a degree in Advertising.

Amanda Arganbright  Administrative Assistant

Amanda is our go-to gal for accounts payable and accounts receivable. She has a degree in public relations from the University of North Carolina at Charlotte, and more than 20 years of experience in office, retail and event management. A Pensacola native, Amanda grew up in her family’s bridal business, Brisch’s and Brisch’s of Carolina.

Five contributors you can’t live without

Liesel Schmidt, Content Writer

Jahna Jacobson, PR/Writer

Angela Hall, Content Writer

Tony Ferguson, Videographer

Andy Gwynn, Videographer

When you hire an agency, it is important to know that your goal will be met. And the goal of every business is to increase sales. At Lucid, each and every member of our team is invested in your success. We work together from beginning to end to ensure that your customized marketing and advertising plan is getting results. Get to know our energetic, creative team. We’ll #helpyoubeyou.

Are you ready to grow your business? Then you are ready to #justbelucid #wehelpyoubeyou