Lucid is a full-service marketing agency delivering data driven results.

YOUR SUCCESS IS THE AWARD WE’RE CHASING

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A WELL-BUILT MARK

Designing a Logo for General Contractors Hanto + Clarke

Lucid’s approach to logo design involves incorporating three relevant elements to create a unique mark. With Hanto + Clarke’s logo, we used Don Hanto’s and Mike Clarke’s initials along with a dimensional rendering of a construction beam to represent the industry, and we combined them to form a striking icon.

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GREAT DESIGN REQUIRES GREAT DESIGN

Capturing Hanto + Clarke’s Design-Build Vision

Hanto + Clarke, general contractors who provide design-build services for commercial spaces, needed a conceptual collateral piece to showcase the scope and quality of their work. Beautiful photography supported by micro copy and creative headlines across three double-page spreads brought the firm’s vision to life in a compelling brochure.

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WE USED A CARING TOUCH

Designing a Feminine Logo for the Coyle Institute

At Lucid, we incorporate three elements into every logo we design to ensure that it is unique to your brand. For Coyle Institute’s icon, caring hands representing Dr. Coyle, a woman with open arms demonstrating she is pain free and living her best life and a tulip representing femininity were all cleverly combined to showcase the mission of Coyle Institute.

CULTURE DRIVES GREAT RESULTS

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A MORTAR, A PESTLE, A LOGO

Launching a successful rebrand with a clever logo

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TV TO FEEL GOOD ABOUT

Creating a compelling TV spot and targeting the right audience

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A HEALTHY COLLATERAL CAMPAIGN

Extending the new brand look across multiple platforms

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SIGNAGE THAT STANDS OUT

Translating the rebranding efforts into public-facing imagery

"The whole team was instrumental in really trying to help my practice grow. The result was phenomenal. We have had to hire people just to answer the phone."

DR. MICHAEL COYLE, PRESIDENT OF COYLE INSTITUTE

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WE MADE OUR OWN LUCK

Building the Lucky Tux Brand from Scratch

We created the Lucky Tux brand from the ground up to appeal to a younger demo. We established a voice with quippy messaging about the advantages of owning versus renting a tux, defined the photographic direction and designed the logo with the initials TLT inside a cufflink graphic.

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SLIDING INTO SOCIAL

Creating a Social Campaign for Indigeaux Denim Bar

These paid social units appeared on Instagram and Facebook to promote the annual Holiday Haul on Palafox Street. Using a slider allowed us to highlight, in a single unit, several merchants that were offering sales. Both the social campaign and the Holiday Haul were a success!

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