If you’re looking for the fastest return on your investment, look no further.
If you are considering dipping your toe into the world of social media advertising, we encourage you to go ahead and take the plunge. It is the most cost-effective and targeted form of advertising available today, and unlike other forms of advertising, it can yield almost instant results. No matter how large or small your marketing budget is, you can launch a social media advertising campaign that is both affordable and effective.
There is no other medium where you can spend $5 and reach 1,000 people on the same day. You no longer have to wait for someone to search for your keywords or stumble across your blog. Social media advertising is also unique in that you can target your exact demographic. Now, you can run laser-targeted advertisements to people based on their age, location, income level, interests, online behaviors and more. This results in higher quality followers, engagement, and website traffic. Scalability is simple and virtually limitless—the greater your ad budget, the more people you can reach.
Lucid’s social media managers are experts on the algorithms and best practices for success on the top social media platforms. They will spend time getting to know your business and then develop a social media strategy in line with your goals and timeline. Even though money spent on social media marketing is money well spent, finding success does require skill and strategy; you must present your offer to people who will find it attractive, and that takes ingenuity.
Depending on your business, you will most likely see success from social media advertising on Facebook, Instagram, LinkedIn and Twitter. Here’s why:
Facebook – The most popular social media advertising platform to reach your target audience and drive website traffic.
Facebook is king in the social media advertising world chiefly because it has the most monthly users—more than 2 billion, in fact. That is over a quarter of the world’s population you can reach with the right ad campaign and an extra-large budget. Facebook especially shines in terms of lead generation, as many advertisers report costs below a dollar per lead. It is also different from other social media platforms by offering the most advanced targeting available, which means your advertisement can be set to only appear to people meeting specific criteria. When thinking in terms of cost per click (CPC), this can result in remarkable savings.
Businesses most commonly will use a Facebook ad to feed directly into a landing page optimized to convert leads. These leads can then be introduced to your brand and products and eventually become customers. Alternatively, ads are optimizable for engagement or awareness. You can even tie an ad campaign to an event page where people can RSVP or purchase tickets.
For tight budgets, Facebook is appealing because a maximum budget can be set and will not be exceeded. Generally, the more money you spend on Facebook advertising, the more efficient the platform’s algorithm becomes at spending your money, thus increasing your ad performance over time.
Instagram – The leader in social media engagement ideal for showcasing visual media.
Instagram trumps Facebook majorly in one area—engagement. With more than one billion users worldwide, it is the fastest growing social network at the moment by a considerable margin, and its engagement rates are 58% higher than Facebook’s and 2,000% higher than Twitter’s. With a user base that skews heavily to the 18-29 range and slightly more toward females and minorities, it can be an ideal choice for businesses looking to market to these demographics.
Pricing for Instagram ads is very similar to Facebook in that its scalability is limitless. However, due to the nature of Instagram, it is even more important for Instagram ads to use incredible imagery and avoid stock photos. For savvy marketers, organic reach on Instagram is worth pursuing as well by taking hashtags seriously. Hashtags are a major driver in the Instagram universe, and it costs nothing to use them to connect with niche audiences.
LinkedIn – The best choice for B2B marketing and finding the highest quality leads.
LinkedIn is incredibly unique in that 75% of its users are earning $50,000 per year or more. It’s where Fortune 500 decision-makers and executives like to spend their spare time searching for valuable content to read that can change the way they do business. You can find a treasure trove of high quality leads in specific industries, and users largely fall into the 30-64 age range bracket. With more than 250 million monthly active users, it is the number one platform B2B marketers use to distribute content.
Average CPC prices range from $2-$7 per click and can go as high as $11 or $12. Advertising campaigns can be delivered via sponsored content, sponsored InMail, or text ads. LinkedIn targeting is nowhere near as advanced as Facebook’s, but having the ability to target by company, company size, titles, location, seniority, age, education, and skills is still extremely valuable for B2B purposes.
Twitter – Where brevity is essential and algorithms don’t exist.
Twitter differs significantly from Facebook and Instagram for one important reason—you do not need to pay to reach followers. Your posts will land in the feeds of your followers without being filtered through the ever-changing algorithms frustrating Facebook and Instagram marketers daily. This makes Twitter the most viable network for organic engagement, but because it is considered to be relatively underutilized for advertising, it can still be a great option for paid social media advertising.
Twitter allows for promoted accounts, promoted tweets, promoted trends, and website cards. These ads cost between $9 and $11 per thousand impressions while clicks cost approximately 25-30 cents each. Since Twitter demands brevity, your wording must be concise, making the use of a relevant, compelling image paramount to the success of a Twitter advertisement. Twitter makes direct connections between brands and consumers easy, so your campaigns should leverage this benefit.
Cross-Platform Social Media Advertising
Lucid’s solution to your social media advertising needs is unique in that we will work together with you to develop a comprehensive advertising strategy across multiple platforms, with your bottom line as our top priority. Your branding and messaging should be cohesive across platforms, and your social media advertisements should be compelling and lead to quality leads and conversions. We know how to turn heads, and we will ensure your social media advertisements are optimized to make the best use of your budget while achieving the best possible results.
You have an incredible company, and your social media marketing should show it. It is easy to fall into the trap of thinking you can handle a comprehensive social media advertising campaign on your own, but if you have already tried this, you know what a tremendous job it is. Leave it to the experts and rest easy knowing your social media advertisements are being executed and managed flawlessly.
In today’s market, competition for customers is fierce, and every day it becomes more difficult to gain attention when the average person is bombarded with thousands of advertisements per day. Not only will eye-catching, custom social media advertisements help you stand out among the crowd, they will also boost your visibility and enhance your sales pipeline. Your company’s reach will expand tremendously, and your professional appearance through your social media presence will serve as a polished and precise introduction for new customers. First impressions matter—make yours count.
To make it even easier for you, Lucid also offers content writing, email marketing, and marketing collateral services in addition to our social media management offerings. There is no better way to ensure a cohesive message is being delivered by your company than to take advantage of our total package. You will save time and money, and we will make sure your story is being told with accuracy, efficiency, and precision.