DIGITAL MARKETING

Digital Marketing: 12 Lucid Ways to Use it

What’s digital marketing, you ask? Digital marketing leverages our digital society to gain leads and business. Does this still sound vague? Then let's get specific. Digital marketing uses optimized online content and platforms to help you find your target customers. Anyone can have a website. But if it is not designed and developed with the Search Engine Optimization that will lead customers to you, it's really just window dressing.

The same thing applies to content. There are a lot of good writers out there, but if you do not know how to research and identify effective keywords and incorporate them correctly, no one will see it. It gets even more complicated when you add in social media, email marketing and Google Adwords, but each element is an integral part of a successful digital marketing campaign. Considering the vast array of mobile technologies and online platforms, it’s the most exciting lead-generation tool today. We’re on the forefront of providing a full suite of digital marketing services to our clients. But if you’re still in the analog age, isn’t it time to take a look at digital?

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12 clear ways Lucid helps clients everywhere get digital:

1. Website development

2. Content marketing

3. Search engine marketing (SEM)

4. Professional blogging/video blogging

5. Email marketing

6. Social media marketing

1. Website Development

2. Content marketing

3. Search engine marketing (SEM)

4. Professional Blogging/Video blogging

5. Email marketing

6. Social media marketing

7. Google AdWords expertise & implementation for lead tracking & conversion

8. Online branding collateral (logo, e-brochures, proprietary graphics)

9. Earned online coverage (PR, online press releases)

10. Interactive tools

11. EBooks & infographics

12. White papers

7. Google AdWords expertise & implementation for lead tracking & conversion

8. Online branding collateral (logo, e-brochures, proprietary graphics)

9. Earned online coverage (PR, online press releases)

10. Interactive tools

11. EBooks & infographics

12. White papers

Don't leave opportunity on the table

So why do you need digital marketing anyway? More than 75% of consumers are online at any given time. You should be too. It’s a powerful workhorse tool you can leverage to connect with potential and current customers. Across all industries, big or small, you want to make sure your customers have online access to you.

On the flip side, your competitors are online. Consider this 2017 report from smallbusiness.com:

  • 71% of small businesses have a website
  • 79% of small businesses with websites say it is mobile-friendly (responsive design)
  • 92% of small businesses without websites say they will have a website by the end of 2018

If your competitors are online and you are not, you might as well be handing them a gift – a gift of your potential customers. We can all agree, that just doesn't make good business sense.

Need more proof?

  • 71% of consumers report that online reviews have influenced their buying decisions.
  • 81% of consumers say a website moved them to make a purchase.
  • 44% clicked to a website via an email campaign.
  • 71% of consumers report that online reviews have influenced their buying decisions.
  • 81% of consumers say a website moved them to make a purchase.
  • 44% clicked to a website via an email campaign.
  • 50% of all consumers perceive a business’ limited online presence as outdated.
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. With Inbound digital marketing the hottest trend of 2018.
  • 50% of all consumers perceive a business’ limited online presence as outdated.
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority, with inbound digital marketing the hottest trend of 2018.

For a free audit of your digital footprint or Google Analytics, call Lucid at 850.760.0478

Traditional vs. Digital. What’s the difference?

Traditional marketing relies on finding your audience. You have to be where your customers are. Think billboards and radio ads. Magazine and newspaper ads. If you are not in the right location at the right time, customers will never see you. With digital marketing they can find you. Consumers search for your industry, service or product, and if you're doing it right, they find you! It's a beautiful thing! But in the argument between traditional and digital marketing, there’s no need to duke it out. A good campaign incorporates both in a cohesive, complementary way. Lucid Advertising can supplement what’s been working for you with new, fresh digital marketing efforts.

Let Lucid dial up your digital efforts

Digital marketing helps our clients grow sales. We see it time and again. We are especially proud of helping Dr. Michael Coyle grow his appointment book from two weeks to four months. And we want to do that for you. At Lucid, we have a team of experts who are at the top of their fields. We get to know each and every client's business inside and out so that we can implement a strong, creative digital marketing plan that will produce trackable results. What are you waiting for? It is time to #justbelucid.

Are you ready to increase sales with digital marketing? Then you are ready to #justbelucid #wedodigitalmarketing