Three Powerful Types of PPC Ads

Pay-Per-Click (PPC) advertising is a valuable component of your business marketing strategy. This form of marketing is proven to provide both immediate and long-term return on investment. There are also several campaign types that reach different audiences. The most popular of these are search advertising, display advertising and remarketing. Lucid Advertising thoughtfully considers your company’s vision and clientele to develop a smart, intentional PPC strategy that ensures successful results for your business.

Lucid Advertising uses search advertising, display advertising and remarketing to deliver measured results. 

arrow down

Search Advertising

Search advertising refers to PPC ads that appear in search engines, like Google and Bing. Advertising with search engines places your business in front of people searching for what you have to offer. It operates on a pay-as-you-go method, making it very friendly to your bottom line. You only pay when a person clicks on the ad. Search terms are curated and organized through the platform’s interface. Lucid Advertising conducts keyword research on your behalf to uncover the exact keywords and search terms used to find products and services like yours. We then put those keywords to work in your ads, which display at the top of search results. Compared to the ROI of organic rankings which can take more time, this type of PPC advertising is a proven means of returning results. Search advertising is an excellent, effective choice for businesses with a strict budget that also need high-quality leads.

A campaign strategy using all three methods of PPC advertising to deliver both immediate and long-term ROI is the most effective way to grow your brand. 

Display Advertising

Do you notice ads relevant to you on every site you visit? This is display advertising. This type of PPC advertising tracks user behavior to match the right ads with the right people. Search history, demographics and user behavior are all purposely considered when designing effective display advertising. Display ads allow for text, images, audio and video, giving you more versatility in your marketing message. It is effective across all devices, too. Display advertising has picked up serious momentum with the increased use of mobile devices as a search tool, with ads even appearing on mobile apps.

By utilizing user behavior tracking, you can use Display to move the potential customers to action. Upsell them to another service. Remind them of an annual ticket event or open house. Inform them of the logical next purchase based on their last one. This medium is subtle but powerful. Display advertising is the top choice of businesses that provide multi-tier services or are trying to increase their brand awareness.

GET IN TOUCH to learn more about what PPC advertising can do for your bottom line.


Remarketing is a type of PPC that places ads in front of users who have previously purchased from you or visited your website or app. This type of PPC has excellent conversion rates since you are marketing to users who are familiar with your business. They are already interested in what you have to offer. To deploy remarketing for your businesses, the experts at Lucid do extensive research as well as utilize a specialized code for your site to track traffic behaviors. Remarketing turns visitors into customers and customers into loyalists. With that, it boosts brand awareness, too. Like Display advertising, remarketing allows for multimedia usage. Put your video, audio and images to work to entice users to the next stage.

With online traffic and purchasing at an all-time high, all businesses need to consider investing in PPC advertising. It is sophisticated so that it targets your ideal consumer based on their individual behaviors, yet subtle to meet them right where they are on their buyer’s journey.

Call Lucid Advertising today at 850.760.0478 or email us to learn more about what PPC advertising can do for your bottom line.