Why Your Business Needs a Custom Digital Marketing Strategy

It wasn’t that long ago that companies went the extra mile to establish a robust digital presence to gain a disruptive competitive advantage. Today, if your company doesn’t already have a solid digital presence, you are, frankly, lucky to still be in business! In nearly every industry and sector, a comprehensive digital marketing campaign is…

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The Connection Between Website Navigation and Conversion Rates

Just as a boat captain might use a map to navigate an ocean journey, an internet user clicks on the layout of a website to navigate its pages. This is the basic idea behind website navigation.  To an average user, website navigation may be completely invisible on a website that has mastered it. But as…

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How Quality SEO Services Drive Long-Term Success

It is nearly impossible to overemphasize the importance of search engine optimization (SEO) in today’s modern digital age. In fact, companies that aren’t leveraging the power of SEO to reach and engage with consumers are likely to fall far behind their market competitors who do.  Discover how a well-planned and well-executed SEO campaign can drive…

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How To Improve Marketing Communication With Your Agency

As the Director of Client Services at Lucid Advertising, I know the importance of establishing and maintaining clear and effective lines of communication with your marketing agency. If your current agency is difficult to contact, unforthcoming with information or simply leaves you confused, you owe it to your business to demand much more. The Need…

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Why Your Business Needs a Website Accessibility Audit 

If your company website has never had a thorough accessibility audit, you might be losing considerable business in today’s oversaturated online marketplace. To outpace your closest competitors, it is crucial to assess the overall accessibility of your website regularly. As modern digital marketers develop innovative ways to further business outreach through website accessibility, they are…

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Why a One-Size-Fits-All Marketing Strategy Doesn’t Work

As they develop and execute campaigns, the best marketing professionals must constantly walk the tightrope in a balancing act between efficiency and effectiveness. While a “one-size-fits-all” strategy can be incredibly efficient regarding the work needed to run a marketing campaign, it often sacrifices effectiveness in the name of convenience. In short, one-size-fits-all approaches are quite…

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