How Do I Market on Social Media?

Digital platforms such as Facebook and Twitter allow you to engage your audience directly using minimal content and high-impact media. However, the perception that direct engagement is simple, free and quick can be misleading. Like any other marketing channel, building an effective social media presence takes a calculated approach that you execute with precision. Social…

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Contemporary Approaches to Marketing

The focus of contemporary marketing extends beyond merely attracting new customers. Today’s marketing strategies also include instilling customer loyalty and a sense of brand devotion, thereby creating a more sustainable business model. This new way of viewing product or service promotion drastically changes how a company operates when expanding its market reach to a target…

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Why Typography is Important in Web Design

Content accounts for over 90 percent of a website’s overall design. Yet, most people rarely consider how the content contributes to the look and feel of the site’s layout. But make no mistake, content – more specifically, typography, plays a substantial role in web design, company branding, messaging and audience connection. Typography has a way…

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