What is Google My Business

Google My Business (GMB) is a free online tool that allows you to create more exposure for your business profile and website on places like Google Search and Maps. Using your GMB account, you can reach out to customers, keep your business profile updated and monitor how people interact with your business on Google. With…

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8 Print Marketing Materials to Help Grow Your Business

Digital marketing is powerful… almost too powerful. The attraction to the digital platform has flooded the internet to the point that companies have a difficult time connecting to their audience. With all the ads, Google search results, social media platforms and emails that crowd your computer screen, digital marketing can feel impersonal and may fall…

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What is Brand Development?

Brand development is a strategic process of creating and distinguishing your company’s image, products and services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary. Brand development is ongoing, with goals acting more or less as benchmarks,…

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