The Impact of High-Quality Web Design on Brand Image
Beyond supporting your e-commerce platform and providing instant access to any valued consumer action you want to promote, your organization’s website should serve as the central hub of all your consumer outreach and communications. As such, it must perfectly reflect the brand image and company reputation you have worked so hard to cultivate. Defining High-Quality…
Read MoreBranding and Marketing: How They Differ and Interrelate
Even experienced senior administrators often use the two terms interchangeably, but branding and marketing have significantly different scopes and serve distinct purposes in business operations and public outreach. However, when done right, branding and marketing can complement and support each other in powerful ways. The Strategic Depth of Branding The messaging and imagery that drive…
Read MoreReap the Benefits of Inbound Marketing
If you’re a dedicated small business owner who wants your company to thrive, you should learn as much as you can about inbound marketing. This type of marketing offers many distinct and diverse advantages when it comes to attracting new customers. Inbound marketing stands at the intersection of organic marketing, content marketing, search engine optimization…
Read MoreHow Good User Experience Design Boosts Customer Retention
To explain the importance of UX, the experts at Lucid Advertising cite a study by Forrester Research, which indicates that “a well-conceived, frictionless UX design could potentially raise customer conversion rates to 400%.” The cornerstone of Lucid’s comprehensive website development services, UX is an essential element of customer retention for numerous reasons. Understanding User Experience…
Read MoreNavigating the Marketing Vendor Selection Process
From company website development to SEO (search engine optimization) to PPC (pay-per-click) advertising, different marketing vendors can provide different products and services to help you meet your marketing objectives. Read on for some valuable guidance to help you navigate the often-tricky marketing vendor selection process. Understanding Your Marketing Needs A traveler without a firm destination…
Read MoreWhy Quality Matters in Content Marketing
The average modern marketing campaign has many moving parts. From digital analytics to search engine optimization (SEO), marketing managers engage in complex and highly technical processes to deliver optimum results. However, even the most technologically advanced marketing agency, using the latest tools and methodology, is bound to fail if it isn’t committed to generating content…
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