How mobile friendly is your content?

user on mobile phone

Are you reading this from a mobile device? IPad, phone or laptop? Probably so if you are like the millions of consumers migrating to mobile. But mobile is more than one segment. For your business, making sure your website and all content is mobile optimized is crucial. eCommerce is on the rise over traditional buying…

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Part 3: Marketing to Baby Boomers

lady looking at tablet

Part 3 of our 3 part series Talking ‘bout my generation: Marketing to Baby Boomers Who? Oh, the Baby Boomers you say. Sorry what with our failing hearing and cataracts we just didn’t get the picture. That’s how Baby Boomers feel in the marketing mix. Portrayed as too old. Tech-inept. Out of touch. Turns out,…

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Part 2: Marketing to Gen X

lady looking at phone

Part 2 in a 3 part series Talking ‘bout my generation: Marketing to Gen X If you’re in the restaurant or clothing industry a large part of your audience is Gen X. Compiled of ages 35-54, Gen Xers are shouting “Marsha, Marsha, Marsha” as they fight from the middle to be heard.

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