Brand development is a strategic process of creating and distinguishing your company’s image, products and services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary. Brand development is ongoing, with goals acting more or less as benchmarks,…

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Print advertising is a form of marketing that uses physically printed media to reach customers on a broad scale. Ads are printed in hard copy across different types of publications such as newspapers, magazines, brochures, or direct mail. From 2015 to 2019, U.S. companies spent an average of $25 billion annually on print advertising. While…

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Trade shows allow you to generate excitement about your brand and upcoming products or services before, during and after the event. If you are going to compete with the myriad of booths on the floor, you need to go above and beyond to stand out and make a lasting impression. Trade shows have a built-in…

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