How to Ask for Customer Reviews for Your Business
Ratings and reviews establish brand credibility, drive more traffic to your site, give your business more exposure and help customers make informed decisions—all of which increase revenue. As a business owner, you need a reliable way to gauge your relationship with your target market. How do consumers feel about your business? Did they have a…
Read MoreHow Much Do Online Reviews Affect Sales?
If you think online reviews don’t affect sales, think again. According to a BrightLocal survey, nearly 90 percent of consumers stated that they rely on reviews to make purchasing decisions in their local area. For better or worse, people trust other people’s opinions of your business. If you are not careful, reviews can affect your…
Read MoreWeb Design vs. Web Development: What’s the Difference?
In web creation, the terms web design and web development are often used interchangeably. While design and development can overlap, the two roles perform different functions, each crucial to your website’s performance. Let’s take a closer look at web design and web development to see how each fits into the creation of your website. What…
Read MoreWhy Is My Website Loading Slow?
Of all the reasons your website has a high bounce rate, slow page load times typically rank at or near the top. It is a bit of a misnomer because most viewers won’t even bother to let your website load if it takes too long. They’ll just go to the next site in the Google…
Read MoreWhat Are Lead Generation Ads?
The primary purpose of digital marketing is to capture qualified leads that convert into loyal customers. The most effective way to find and attract leads is through lead generation ads. You can place ads on nearly any digital platform – website, social media page, app, search engines, Youtube, or third-party sites. Lead generation ads are…
Read MoreHow to Create an Effective Direct Mail Marketing Strategy
While we live in a digital world full of social media, promotional videos and countless advertisements, consumers still prefer some form of human engagement with companies. Regardless of the convenience of digital platforms, people will always favor having something physical placed in their hands. The human touch is what builds trust and a connection with…
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