When we think of online customer reviews, we often defer to positive reviews brimming with praise and satisfaction with our products or services.  However, a review— whether positive or negative—provides valuable insights based on actual customer experience. The customer offers constructive practical feedback that potential customers can use to make informed decisions. You can also…

Ratings and reviews establish brand credibility, drive more traffic to your site, give your business more exposure and help customers make informed decisions—all of which increase revenue. As a business owner, you need a reliable way to gauge your relationship with your target market. How do consumers feel about your business? Did they have a…

If you think online reviews don’t affect sales, think again. According to a BrightLocal survey, nearly 90 percent of consumers stated that they rely on reviews to make purchasing decisions in their local area. For better or worse, people trust other people’s opinions of your business. If you are not careful, reviews can affect your…