Difference Between a Custom Website and a Template

Graphic showing a website being built.

Imagine for a moment that every store on every block of every street looked the same. Every store was the same shape, size and color without deviation. How would you distinguish from one brand to the next? What type of personal connection would you make with each company’s products and services? Would you even bother…

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How to Make Your Website Mobile Friendly

Woman on cell phone

Nearly 96 percent of Americans now own a cellphone. However, talking on the phone is no longer the primary activity. Users spend most of their time on apps, messaging services, and browsing. Mobile device usage has skyrocketed by 222% over the last seven years, surpassing desktop usage. More people are looking up their favorite products…

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How to Increase E-commerce Conversions

Every website’s primary goal is to convert visitors to leads and leads to customers. Unfortunately, many websites fall short of this goal, often due to web development issues that cause visitors’ frustration. A poorly designed website can make your company appear unprofessional and not sensitive to your customer’s needs. Slow load times, a complex sitemap…

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