How To Improve Marketing Communication With Your Agency
As the Director of Client Services at Lucid Advertising, I know the importance of establishing and maintaining clear and effective lines of communication with your marketing agency. If your current agency is difficult to contact, unforthcoming with information or simply leaves you confused, you owe it to your business to demand much more. The Need…
Read MoreWhy Your Business Needs a Website Accessibility Audit
If your company website has never had a thorough accessibility audit, you might be losing considerable business in today’s oversaturated online marketplace. To outpace your closest competitors, it is crucial to assess the overall accessibility of your website regularly. As modern digital marketers develop innovative ways to further business outreach through website accessibility, they are…
Read MoreWhy a One-Size-Fits-All Marketing Strategy Doesn’t Work
As they develop and execute campaigns, the best marketing professionals must constantly walk the tightrope in a balancing act between efficiency and effectiveness. While a “one-size-fits-all” strategy can be incredibly efficient regarding the work needed to run a marketing campaign, it often sacrifices effectiveness in the name of convenience. In short, one-size-fits-all approaches are quite…
Read MoreImproving Business Growth With SEO Keywords and Phrases
If you aren’t benefiting from targeted search engine optimization (SEO) as part of a comprehensive online marketing campaign, you are likely losing customers to competitors who are. If you are familiar with SEO, you have probably heard the term “keyword” and understand that keywords are a critical part of any good SEO strategy. But no…
Read MoreElevate Your Digital Marketing With Video SEO
Imagine this: you’ve poured your efforts into crafting engaging written content and incorporating keywords into your website. But what if there was a way to enhance your SEO strategy even further? This is where video SEO comes into play. With video content creation and optimization, you can boost your website’s search engine rankings and attract…
Read MoreHow Analytics Transforms Your Digital Marketing Strategy
One of the biggest reasons that companies have made the leap into digital transformation over the last 20 years is that digital processes are calculable, measurable, predictable and accurate, unlike many manual processes. Nowhere is digital transformation more valued than in the world of digital marketing. Thanks to digital marketing analytics, marketing teams can monitor…
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