How to Track Your Website Traffic

One of the benefits of digital marketing is that it allows you to track the progress of your online marketing campaign. You can view and analyze data in real time, which allows you to adjust your digital marketing strategy as you go. There are valuable tools that track, measure and report website activity and user…

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Six Benefits of Digital Marketing

person on ipad

Digital marketing is any marketing strategy that uses electronic devices or digital tools to promote a product or service and measure the effectiveness of the strategy. Marketing campaigns are usually launched using a computer, cell phone, tablet or another device. They can take many forms, including online videos, display ads or social media posts. Marketing…

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Understanding the Different Types of Digital Ads

animated graphic for digital ads

Like the universe itself, the digital world never sits still. Software and platform developers continue to provide marketers with new ideas and innovative technology that changes the face of digital advertising. As a business owner or marketing manager, it’s important to be aware of different types of digital ads and how they leverage your brand. …

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How to Gather and Organize Content for a New Website

Content site map

When it comes to web design, the most powerful tool on your website is content. It doesn’t matter how well your website is designed or even if it contains advanced features. Without the proper content to deliver your message and reinforce your brand, your site will not be as effective as it could be. Therefore,…

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Five Common Elements of Print Marketing

Man reading a magazine in office

Regardless of the digital marketing trends that dominate business today, print marketing is still a viable form of brand promotion. Brochures, newspaper articles, magazine ads, and flyers can still get the word out about your products or services while connecting with your audience in a relevant way. Print marketing also requires every bit of creativity…

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How to Use Your Website as a Marketing Tool

Woman on her laptop

In 20 BCE, the Roman emperor, Augustus erected the Milliarium Aureum, a monument that symbolized the starting point for the road system that spread throughout Italy and the rest of the Roman empire. From this system, the phrase, “All roads lead to Rome,” was coined. When it comes to web development, your website is the…

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