Lucid Branding Services Sets Your Company Apart
These days, if you are going to get your name out there, sell your products or services and find your people, you need to create your path and build your reputation from the ground up. How is this possible? Through Lucid branding services. Instead of following the crowd, chasing after marketing trends and trying to fit in, we help your company blaze a new trail so that you stand out.
Using our tools and dedicated team, you can create a distinct brand identity that is easily recognizable and feels timeless. The right brand and marketing strategy can help you cause a seismic shift in the market so that all eyes are on you instead of the competition. Our branding services help you make an authentic connection with your desired audience in a way that feels natural and compelling.
Our Branding Services
Thanks to the emergence of digital technology, your brand has an unlimited capacity to go where you want and expand your market reach. Our branding services utilize technology to fine-tune your company image. You can create a company culture from the inside that resonates with those on the outside. Branding services include:
Social media tells a different side of your story. It allows your customers to get to know you in a unique way. We use social media to engage your audience through photos, videos, links and regular posts. Social media also creates an ongoing marketing channel that leads back to your website.
We leverage all digital platforms through aggressive digital marketing and brand awareness. You can partner with Lucid to develop strategies on channels such as search engines, social media, email, apps and your website. Digital marketing keeps your brand visible to current customers and helps you convert leads into new customers.
When it comes to marketing strategy, our brainstorming sessions never end. While we are executing one strategy for your company, our team is already busy developing the next game plan to propose to you and your team. We never stop coming up with new ideas for promoting and selling your brand.
So, you have the product, but you don't know how to sell it. You may need to start by selling your company. This is where branding begins. We help you create a brand identity that is authentic and relevant to today's consumers. Our team can also assist in rebranding your company when the time comes for a paradigm shift.
Brand experience combines the art and the science of marketing to reach consumers at the deepest emotional or intellectual levels. We create a sensory experience that brings your audience into a lasting and meaningful relationship with your brand. We do this through innovative design, communication and digital environments.
Knowing Your Brand Helps Us Sell Your Business
One of the benefits of working with a local branding agency is that you genuinely feel like you are partnering with your neighbors. At Lucid, we create a bond that allows us to get to know your company inside and out. We take the time to get to know your business, your teams and where your company is heading. We uncover the unique characteristics of your brand that appeal to your audience.
We also research your industry, taking an in-depth look at consumer trends, business concepts, products and services, jargon and, of course, your competition. The more we understand your industry, the better we can communicate with your audience. In essence, our research-based thinking takes your brand to the next level.
Branding Services: Our Step-By-Step Process
By creating a strong identity, your company stands out as one of a kind. If your products and services offer something of value to consumers, your brand communicates why they should buy your product instead of your competitor's. Our process for helping you create a meaningful brand identity and experience includes the following steps:
We get to know your business, your industry and your audience. We research the current marketplace to determine how best to reach your audience and make your brand more appealing.
Whether you are establishing your brand identity for the first time or rebranding, we bring all the elements together to build a brand that helps you carve your space in the market. Our team can design your logo, write your tagline and refine your mission, voice and vision. We develop a unique selling proposition that connects with consumers.
Part of our marketing strategy includes helping your audience identify your brand. We use your logo, tagline and message in all hard-copy and digital marketing collateral. Wherever you go – your website, social media, print ads, etc. - your brand will be the first thing that people recognize. This solidifies your position in the marketplace.
After we lay the groundwork for establishing your brand, we continue to develop your business image by updating your website, launching new marketing campaigns and creating media that supports your efforts. We provide whatever resources you need for promotions and events, setting you up for success before, during and after each campaign.
Marketing Campaign Launches
Regardless of how much strategy you put into marketing your brand, every campaign's execution must be as effective as the planning. We look at every detail to ensure that every launch is successful by providing you with the brand materials and support you need.
Assess and Relaunch
Even the most perfectly executed brand launches have room for growth. We set up tracking to determine the return on investment (ROI) of your marketing materials and website. Our team meets monthly to look at the latest reports and discuss current metrics and further plans for ongoing marketing.
Account and Project Management
When it comes to managing your brand, the sun never sets. We are always looking to the horizon for the next great idea while your current marketing initiatives are being carried out. Ongoing management helps us identify small issues and adjust as we go instead of losing time trying to fix big problems or start over.
Now is the time to kick your marketing efforts into high gear. Contact Lucid today at 850.760.0478 to get a free consultation. Let’s work together to build your brand and reach your audience.