MARKETING STRATEGY

Your Partner in Developing a Killer Marketing Strategy

Every company needs a North Star guiding them toward their marketing goals. Lucid Advertising can help you find yours.

Marketing strategy is more than having a great logo, an inspiring mission statement or a multi-channel ad campaign. It's an inventory of your strategic goals and a blueprint for achieving them. A comprehensive strategy combines marketing research, product, channel, brand, technology, organizational design, content strategies and an understanding of your target customer. We can ensure these elements work together to grow your business and increase your bottom line.

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Fluidity is Key

Lucid Advertising specializes in creating and executing comprehensive marketing campaigns that are rooted in tried-and-true best practices while also seeking to leverage the benefits of being an early adopter of innovations. Our greatest strategies leave room for new ones. In the ever-changing world of marketing, fluidity is key—and we keep up with the latest trends, so you don't have to.

Let us help you create and implement a marketing strategy for your business.

Focus on Brand

The foundation of your marketing strategy should always start with your brand. We never want our clients to have to sacrifice who they are. As a result, we work hard to honor your company’s character and identity throughout the architecture, positioning and messaging of every campaign. As your brand evolves, so will our marketing plan. We're committed to representing your company accurately, even during transitions, so we prioritize staying in communication with our clients.

We Drive Potential Customers to You

Next, we ensure digital and print campaigns always work in tandem. They should complement each other, rather than compete. Even in this digital age, print marketing still has its place, and it's a great way to drive online traffic. Whether your comprehensive plan calls for direct mail, billboards, banners or yard signs, Lucid is here to handle every aspect of your business marketing.

Compelling Content = More Leads

Considering that content is king in the digital world, any marketing strategy developed by Lucid will include an emphasis on content marketing. We'll get to know your business inside and out, and then write compelling, multipurpose content designed to improve your search engine optimization and convert leads into sales.

We're committed to Increasing ROI

Our marketing experts are hyper-focused on results. If you thought marketing lacked science—think again. The efforts we put forth will always be measurable because we know how valuable quality analytics can be in determining future courses of action. Ultimately, your marketing investment should lead to increased profit. We keep this at the forefront of our minds, so you can rest easy knowing that we treat your marketing budget as our own. We're continually studying the performance of our clients' ads and will make data-minded changes as needed to optimize their success.

Competitive Analysis

No marketing strategy would be complete without accounting for competitors. It's easy to become completely immersed in your marketing strategy, but to be effective, it needs to be better than your competition. We keep tabs on the competition for you, and we'll let you know if we feel that there are new avenues to be explored. We'll research the types of customers your competitors are targeting, how they're keeping them engaged and which approaches they're taking that are most effective.

Whether you have an existing marketing strategy or you haven't run an ad in years, our comprehensive marketing services will be beneficial. After listening and understanding your needs, we will develop a customized plan for your marketing strategy.

Call Lucid Advertising today at 850.760.0478 to get a free analysis of your marketing strategy today.