Content Writing Services
Developing your trademark brand starts with crafting a message that engages your audience, adds value to your products and services and converts more leads into loyal customers. To get your message to the masses, you need content that is relevant to what people are looking for online. It’s more than just putting words on a page. You need a strategy to create compelling content that instantly attracts people to your platform and keeps them coming back time and again.
Lucid Advertising’s content team connects you with your desired audience by writing content that is optimized for Google searches and higher lead rates. We understand your brand, research your industry and identify your ideal audience to compile the best keywords and phrases that will drive more relevant traffic to your site. We use a variety of tools that give you more visibility in the places you need it most.
Contact us today about our content writing services and let us help you drive your message to more people.
Original Content Creation
Even in a market saturated with media, content is still your greatest tool for promoting your products and services. The more unique your message and wording are, the more you stand out from your competitors. We provide a variety of content creation services that are a key element in your overall marketing strategy.
Our team meets with your team to get to know your brand, products, services and company culture. We research your industry, including your audience and competitors, to ensure that your message is on point and tells your story. Lucid provides powerful content across all platforms including your website, social media pages, email and marketing collateral.
Our Content Strategy
Today’s consumers look for information on the go. That means they are typically performing Google searches and looking for quick answers on their phones and tablets. If they don’t find what they’re looking for within seconds of being on your site, they’ll move on to the next one. This is a critical factor that drives the content we write.
To stay front and center in your industry, the content on your platform must be meaningful, relevant and to the point. Lucid’s content strategy aims to help you achieve these goals by providing ongoing content management, audits and best practices to keep your website up-to-date.
How It Works
The first meeting with Lucid’s team is one of the most important, as it gives us a chance to get to know your organization. We discuss your company’s brand, culture, products and services. We also help you establish your marketing goals and how content fits into your overall strategy.
When it comes to content, you need to think long-term. Even the best content takes time to resonate with your market and find its way up the Google search results. So, we develop a strategy that produces lasting results and gives you a greater ROI in the end.
With a solid plan in place, we match you with a writer that can deliver your message in a way that reflects your brand, culture and writing style. Your writer will conduct extensive research to ensure accuracy in your industry and provide the best product or service descriptions.
All content is subject to a rigorous editing and refining process. This is your opportunity to look at the content with a critical eye so that you can confirm that all information is accurate and that the message is on point. Your role during this stage is critical to the success of the content. Our team analyzes the content for SEO and readability.
Once everyone signs off on the content, our web design and development team publishes the content to your website. We structure the content to meet the highest ADA, user experience (UX) and SEO standards.
Your website is the hub of your entire marketing strategy. As such, you need a website that is attractive, engaging and user-friendly. Lucid’s team of web developers and writers collaborate to develop a website that connects with your target audience and generates qualified leads. From keyword optimization and content writing to competitive analysis, we learn your niche and the competitive landscape of your market.
Whether you’re a startup or an established enterprise, we leverage your brand with a website that ranks well in search engines and converts more leads into loyal customers. Our web development services include full website management, design, optimization, marketing strategy, site audits and a scalable CMS.
Schedule a Consultation for Lucid Content Writing Services
Now is the time to kick content into high gear. Contact Lucid today at 850.760.0478 to get a free consultation. Let’s work together to build your brand and reach your audience.