There is a well-designed art and science behind turning customers into subscribers

Have you worked diligently to earn your list of email subscribers but are unsure of how to capitalize on it? Are you getting more unsubscribes than conversions? If so, you’re in the right place.

Email marketing is incredibly tricky, and we know how frustrating it can be when the email you worked so hard to write and design performed poorly. Maybe the email itself was great, but you sent it at the wrong time of day—or maybe your timing was perfect, but the subject line or content missed the mark. There are many reasons why your email marketing efforts are not paying off. Allow Lucid to pinpoint those reasons and ensure your marketing dollars are being spent wisely. Our skilled team can help turn your ROI around.

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Our Email Marketing Strategy

Our marketing strategists will conduct a thorough review of your past email marketing efforts and diagnose any performance issues. We’ll get to know your company, customers, and services on an intimate level and then we’ll work with you to develop a customized email marketing strategy and execute it. You’ll be taking full advantage of our many years of expertise in driving successful email campaigns and giving you the time to focus on what you do best.

A successful email marketing campaign can lead to a fiscal gold mine. It’s one of the few ways you can be guaranteed to reach people who know and recognize your company, saving you the time, energy, and investment required of conducting new customer acquisition strategies. Rather than spending extra dollars on finding new customers, your budget may be better served by focusing on growing revenue streams from existing customers.

Lucid is extremely skilled in getting to know your customers and figuring out what types of emails drive action from them. We conduct several types of email campaigns for our clients, including drip campaigns, digest newsletters and promotional campaigns. What’s most important is staying in front of your current customers. We’ll work together with you to determine the best way to connect with them and achieve your goals.

Email Marketing for E-Commerce

If your business relies on e-commerce, the quality of your email marketing is critical to your success. We understand the specifics of running successful e-commerce email campaigns and we will optimize your emails to make shopping (and purchasing) effortless. You can spend more time focusing on your company’s operational efficiencies and leave the time-consuming campaign management to us.

Let the experts at Lucid Advertising help you stay in front of your audience.

Results Driven Email Campaigns

When you partner with Lucid for your email marketing needs, you gain access to our team of talented graphic designers, copywriters, and web designers. Our collective energies, when focused on customized email marketing efforts, lead to impressive results for our clients. In a world where people are constantly bombarded by advertisements and you’re competing for attention against thousands of other companies, your marketing efforts must be highly strategic and finely pinpointed to suit your clientele. If your customer base includes a variety of audiences, we can tailor unique email segments to each of them. This will increase the likelihood of their response, and in turn, improve your ROI.

Don’t let your database of customer emails go to waste. This mailing list is one of the most valuable tools in your marketing tool belt, and you need to leverage it to its fullest potential. When there’s so much at stake with email marketing, it’s paramount to leave it in the hands of experts. There is a well-designed art and science behind turning subscribers into customers, and we’re here to apply our tried-and-true principles to your business in a customized approach.

To make online marketing even easier for you, Lucid also offers graphic design, copywriting, and social media management services in addition to our email marketing offerings. There’s no better way to ensure a cohesive message is being delivered by your company than to take advantage of our total package. You’ll save time and money, and we’ll make sure your customers are being engaged in the most profitable ways possible for you.

Ready to get in front of your customers? Contact the Lucid Advertising experts to learn more about building your brand loyalty through email marketing.