Digital Marketing
Part 2: Marketing to Gen X
Part 2 in a 3 part series Talking ‘bout my generation: Marketing to Gen X If you’re in the restaurant or clothing industry a large part of your audience is Gen X. Compiled of ages 35-54, Gen Xers are shouting “Marsha, Marsha, Marsha” as they fight from the middle to be heard.
Read MoreRIP: 4 Digital Marketing Trends
Bananas, groupons and some digital marketing tactics. All of these expire. And lose you money. Digital marketing is always evolving. While the foundation stays solid some easy changes to your strategy can get you new business. Take a look at 4 digital marketing trends set to turn brown just like those old bananas.
Read MoreFacebook Live: What’s in it For You?
Using video in your content marketing strategy is smart. Here at Lucid, clients come to us from all over the country to produce compelling video that speaks to their brand. But what about live streaming? And where does this fit in? How can it help your business? Today, Team Lucid gives you 5 ways and…
Read More5 Instagram Insights You Can Use
Are you using Instagram Insights? It’s a powerful feature that really helps you dig into the data. In this blog post about data driving content, we showed how data can drive content. Here, we’ll hone in on Instagram. This will help you create some pretty cool content your readers will love.
Read MoreUsing Data to Drive Content
Love the word “data”? “Analytics,” maybe? Yeah, we don’t either! Years ago, businesses had to dig for data. But today, it’s everywhere and it can be overwhelming. Today Team Lucid’s going to help you cut through the noise. And in honor of St. Pat’s Day, we’ll use lucky number 7. Consider this list when strategizing…
Read MoreInbound Series Part 3: Marketing strategies on a small biz budget
Save thousands with inbound marketing #Justbelucid is thrilled to have you join us for part 3 of our Inbound Marketing Series. We always aim to bring you something of value and hopefully we’ve done this with our series. Maybe not so newsy is the common fact that small business operate daily on a budget. Every…
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