How to Use User Experience (UX) to Optimize Your Website
Whether creating a layout, adding features or writing content, you need to approach website development with the user’s perspective in mind. You can create the most mind-blowing design and add images and graphics. However, if the website doesn’t connect with your target audience, doesn’t meet their needs or doesn’t function well, a cool design won’t…
Read MoreHow to Increase SEO Brand Awareness
The primary purpose of a website is to convert qualified leads into loyal customers. When developing your website, you should optimize it to boost Google rankings, achieve greater brand recognition, attract more traffic and convert visitors into leads and engaged consumers. You can accomplish these goals using a powerful SEO brand awareness strategy. Your website’s…
Read MoreHow to Manage Customer Reviews
When we think of online customer reviews, we often defer to positive reviews brimming with praise and satisfaction with our products or services. However, a review— whether positive or negative—provides valuable insights based on actual customer experience. The customer offers constructive practical feedback that potential customers can use to make informed decisions. You can also…
Read MoreHow to Ask for Customer Reviews for Your Business
Ratings and reviews establish brand credibility, drive more traffic to your site, give your business more exposure and help customers make informed decisions—all of which increase revenue. As a business owner, you need a reliable way to gauge your relationship with your target market. How do consumers feel about your business? Did they have a…
Read MoreHow Much Do Online Reviews Affect Sales?
If you think online reviews don’t affect sales, think again. According to a BrightLocal survey, nearly 90 percent of consumers stated that they rely on reviews to make purchasing decisions in their local area. For better or worse, people trust other people’s opinions of your business. If you are not careful, reviews can affect your…
Read MoreWeb Design vs. Web Development: What’s the Difference?
In web creation, the terms web design and web development are often used interchangeably. While design and development can overlap, the two roles perform different functions, each crucial to your website’s performance. Let’s take a closer look at web design and web development to see how each fits into the creation of your website. What…
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