Digital Marketing
Inbound Series Part 2: Trends for 2018: The Inbound Marketing Craze
Part 2 of our 3 part series: Inbound marketing craze Closing out December and looking forward to trends of 2018, inbound marketing is first. Well, here at #justbelucid, December is one of our favorite times of year. Why? It’s National Fruitcake Month of course. Do your outbound marketing efforts resemble this famous dessert that strikes…
Read MoreBranding: Answer three questions to get clear on yours
Are you crystal clear on your branding? The #Lucidteam recently wrote on the importance of clarity in brand identity. With that clarity in focus, now you can solidify your branding.
Read MoreNewsjacking
2018 is quickly approaching. No time to lament those tweets that never caught air. Newjacking is one technique to try in the new year as your team looks for creative ways to juice things up. Why not add newsjacking to the growing list of 2018 resolutions? Work out more-check! Use those Groupons-check! Newsjack-oh yeah! You…
Read MoreInteractive Content: A cool way to help #youdoyou
In a world of crowded content, it’s vital to stand out. Enter interactive content, a way to get playful and useful at the same time. Interactive content can serve many purposes which ultimately lend value to your reader. As a perk, you’ll gain some valuable insights into your audience at the same time.
Read MoreJust be Lucid – The importance of knowing who you are, what you do and how and why you do it (Clarity)
A few posts ago, we wrote on the importance of having clarity around your brand identity. We talked about developing a mission statement for both your company as well as one or more foundation client services you offer.
Read MoreContent is King
Content. We hear it every day, but what makes it so important? In any type of business, digital marketing plays a part. From brick and mortar establishments to strictly e-commerce, get digital or go home. Even if you are not digital yourself, your customers are. And so, within that platform, content is behind the wheel.…
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