Just be Lucid – The importance of knowing who you are, what you do and how and why you do it (Clarity)
A few posts ago, we wrote on the importance of having clarity around your brand identity. We talked about developing a mission statement for both your company as well as one or more foundation client services you offer.
Clarity in the digital marketing business is important beyond the mission statement that guides your daily activities. This arena is saturated in many areas of the country. Knowing who you are, what you do and why and how you do it will enable you and your team to go for the right audience with the strongest message and using the sharpest tools. Trying to compete in the digital marketing race without clarity will cause ambiguity of goals, lack of focus and a convoluted message. Let’s face it: no business can do everything for everyone. These prompts will help your business gain crystal clear clarity. Here we’ll help you along by using yours truly, Lucid Advertising.
Who are you?
The Who said it best, “Who are you” https://youtu.be/PdLIerfXuZ4. To fully but succinctly answer this question, take a minute to consider your journey and how you got to where you are now. Keep it simple but focused.
“We are Lucid Advertising, a leading digital marketing provider for over 10 years. Our specialties are content marketing, social media marketing and Search Engine Marketing (SEM). We specialize specifically in providing proven, trackable results for each and every client.”
What do you do?
We help businesses from various industries and all sizes expand their digital footprint to increase their business revenue and customer retention. Clients see measured results that yield significant ROI through utilization of our proven and measurable industry-strong techniques.
How do you do it?
Increased ranking, increased connections and increased exposure-these tactics lead to increased business and these are the cornerstones of our process. Our research-first method of digital marketing ensures every powerful digital tool is employed to gain our client’s top ranking in search engines and directories, with the goal of increased target customers.
Why do you do it?
As experts in digital marketing, we found that most agencies were short changing clients by claiming to do everything for everyone. By focusing on, and offering, our specialties we fill a need in the online marketing space. Our aim is to deliver measured results every time and to help our clients become their best digital presence.
It’s your turn! Gain clarity in your online digital marketing business and in turn, you’ll help your clients do the same.
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