Digital Marketing
Do You Need A Website Refresh Or A Website Redesign?
Should You Refresh Your Website or Redesign It? Here’s How to Decide! It’s hard to believe that the first website was created just 27 years ago. At the time, only a handful of computers could even access it. We’ve come a long way since then, battling the dreaded marquee — AKA side-scrolling — text, to…
Read MoreGoogle Ads Strategies for B2B Marketing
How to Use Google Ads for Marketing Pay-per-click (PPC) advertising can propel your business to newer levels and deliver great returns from your online marketing expenditure. While there are several methods of PPC advertising, it is Google Ads that reigns supreme. Namely, using Google Ads to drive traffic to your website is the most effective…
Read MoreWebsite Structure: How to Organize for Optimization
Website Structure: How to Organize for Optimization How successful is your website at directing its readers? What about showing Bing, Google, and other search engines’ crawlers where to find the information people are looking for?
Read MoreUsing LinkedIn Lead Generation to Boost Business
Using LinkedIn Lead Generation to Bolster Your Business LinkedIn is the most powerful social media platform for businesses. If your social media strategy only includes a few platforms, this one should top the list. Done correctly, a business presence on LinkedIn will generate more leads than any other method currently being used to bring in…
Read MoreWhy Does My Search Ranking Fluctuate So Much?
One of the biggest problems that a lot of small business owners encounter when they first start tracking their website stats is the problem of seeing their traffic and search ranking fluctuate on an almost daily basis. This fluctuation is actually pretty standard, and it is really nothing to
Read More5 Crucial Marketing Skills You Need to Succeed
Keeping up with the frenetic pace of digital marketing is a daunting proposition for anyone these days. In order to be truly successful and thrive in such a complex landscape requires dedication to fundamental marketing skills.
Read More