Digital Marketing Archives | Page 4 of 10

Using Data to Drive Content

Love the word “data”? “Analytics,” maybe? Yeah, we don’t either! Years ago, businesses had to dig for data. But today, it’s everywhere and it can be overwhelming. Today Team Lucid’s going to help you cut through the noise. And in honor of St. Pat’s Day, we’ll use lucky number 7. Consider this list when strategizing…

Inbound Series Part 3: Marketing strategies on a small biz budget

Save thousands with inbound marketing #Justbelucid is thrilled to have you join us for part 3 of our Inbound Marketing Series. We always aim to bring you something of value and hopefully we’ve done this with our series. Maybe not so newsy is the common fact that small business operate daily on a budget. Every…

Inbound Series Part 2: Trends for 2018: The Inbound Marketing Craze

Part 2 of our 3 part series: Inbound marketing craze Closing out December and looking forward to trends of 2018, inbound marketing is first. Well, here at #justbelucid, December is one of our favorite times of year. Why? It’s National Fruitcake Month of course. Do your outbound marketing efforts resemble this famous dessert that strikes…

Branding: Answer three questions to get clear on yours

Are you crystal clear on your branding? The #Lucidteam recently wrote on the importance of clarity in brand identity. With that clarity in focus, now you can solidify your branding.

Newsjacking

2018 is quickly approaching. No time to lament those tweets that never caught air. Newjacking is one technique to try in the new year as your team looks for creative ways to juice things up. Why not add newsjacking to the growing list of 2018 resolutions? Work out more-check! Use those Groupons-check! Newsjack-oh yeah! You…

Interactive Content: A cool way to help #youdoyou

In a world of crowded content, it’s vital to stand out. Enter interactive content, a way to get playful and useful at the same time. Interactive content can serve many purposes which ultimately lend value to your reader. As a perk, you’ll gain some valuable insights into your audience at the same time.