Digital Marketing
What is Lead Generation Marketing?
From a consumer standpoint, lead generation marketing may be perhaps the most irritating form of brand promotion in existence. However, if you ask anyone at Lucid Advertising, we will tell you that lead generation marketing is worth its weight in gold. An entire industry has been built on generating and optimizing leads that put a…
Read MoreContemporary Approaches to Marketing
The focus of contemporary marketing extends beyond merely attracting new customers. Today’s marketing strategies also include instilling customer loyalty and a sense of brand devotion, thereby creating a more sustainable business model. This new way of viewing product or service promotion drastically changes how a company operates when expanding its market reach to a target…
Read MoreWhy Typography is Important in Web Design
Content accounts for over 90 percent of a website’s overall design. Yet, most people rarely consider how the content contributes to the look and feel of the site’s layout. But make no mistake, content – more specifically, typography, plays a substantial role in web design, company branding, messaging and audience connection. Lucid’s solution to your…
Read MoreWhy Digital Marketing is Important?
For small to mid-sized companies, digital marketing has surpassed traditional marketing as the most powerful form of brand promotion. Social media, email campaigns, content marketing, SEO and, of course, your website gives your company more marketing traction and helps you leave an impressive digital footprint. Lucid embraces a collaborative approach to digital marketing. Through aggressive…
Read MoreHow Digital Marketing Affects Consumer Behavior
The key to effective digital marketing is to appeal to consumer emotion and convert their experience into a purchase or some other specific action. Sounds simple enough, right? However, executing a successful campaign requires precision, a well-thought-out strategy, and a keen understanding of your market. You also need to know a thing or two about…
Read MoreHow mobile friendly is your content?
Are you reading this from a mobile device? IPad, phone or laptop? Probably so if you are like the millions of consumers migrating to mobile. But mobile is more than one segment. For your business, making sure your website and all content is mobile optimized is crucial. eCommerce is on the rise over traditional buying…
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