Digital marketing is powerful… almost too powerful. The attraction to the digital platform has flooded the internet to the point that companies have a difficult time connecting to their audience. With all the ads, Google search results, social media platforms and emails that crowd your computer screen, digital marketing can feel impersonal and may fall short of giving your business credibility.
This is why marketing collateral is still a viable form of business promotion. Professionally-produced print marketing materials convey a sense of permanence and personal touch to prospects and loyal customers. Print demonstrates that you have made a sizable investment in your brand and your message.
Below, we look at eight print marketing materials you can use to help grow your business.
Brochures offer a lot of information in a compact document. Using a brochure, you introduce your company, highlight your products or services, talk about features and benefits of working with your business and add contact information. You can provide all of the essential information in a professionally designed and printed layout. Brochures are also versatile, easy to distribute and cost-effective.
Before you print your brochure, make sure that you put a lot of thought and planning into the overall layout and design. Know the purpose of your brochure before you start. Define the objectives and look at precisely what it is you are trying to achieve. Understand your audience, drive the message home with good copy and strive to make a good impression with a clean, professional finish.
Professionally printed catalogs offer a rich, tangible shopping experience for high-value target customers in prime locations. Although advertising is now dominated by social media and Google, rolling out a catalog can still hook prospects and keep loyal customers.
Once you have completed your market research, you can use direct-mail catalogs to reach consumers who are likely to spend more on your products and want to stay updated on your upcoming inventory. Catalogs are also a more intimate and less crowded form of advertising than online platforms.
3. Business Cards
Swapping contact information digitally may be more efficient, but it is impersonal. If networking is about making connections, few items create a personal connection as well as business cards do. As a useful direct marketing tool, a business gives you the chance to make a long-lasting first impression.
When you leave a business card, your brand stays with the prospect long after you’ve made the initial contact. A business card shows that you are prepared, which boosts your credibility and professionalism. They keep you from scrambling for a pen and paper, letting the other person know that you were ready for the interaction all along.
4. Direct Mail Postcards
Direct mail is still one of the most powerful marketing tools in your arsenal. On average, it generates a three to five percent response from potential customers. That may seem low, but compared to email, social media and website marketing, that’s a high number. Overall, direct mail response rates are still higher than digital.
Direct mail gives your company perceived value and credibility. Readers often get excited when looking at an ad if you have a product they are already interested in. Regardless of emerging trends in digital marketing, people young and old still enjoy going to the mailbox. All you need to do is create a professional direct mail postcard that will capture their attention.
Signage is a vital marketing strategy that represents your brand’s most visible form of communication. They impact how well your company performs within your immediate market. Customers will make assumptions about your business based on the quality and relevance of the sign you display.
Outside of the digital platform, signs are a cost-effective marketing tool that can give you a competitive advantage and help your business stand out. An attractive sign can generate unplanned impulse stops, leading to higher sales and more loyal customers. It is a critical component of brand awareness.
6. Letterhead and Envelopes
Letterhead is a physical representation of your company and says a great deal about your brand. A well-designed letterhead lends credibility to your business and commands attention from the reader instantly. It gives the impression that you are an established corporation and not a fly-by-night startup.
Letterhead makes it easier for someone to find your company name, logo and contact information. If someone is expecting correspondence from you, they are more likely to open up the envelope and read the letter if they see your company information with a recognizable logo on all documents.
7. Presentation Folders
A presentation folder can assist you with your presentation and give your audience instant access to organized and detailed information. Using a folder, listeners can follow along as you go through the presentation. Folders provide the flexibility you need to provide as much information as possible and organize it in a way that makes sense to the reader.
Like all other forms of print marketing materials, a professionally printed folder makes a lasting impact and draws an audience in. Once your presentation is complete, potential clients are more likely to remember the information if you leave each person with a folder.
Notecards are an effective form of marketing, simply because no one sees them coming. A quick note via email or text is what people are accustomed to. If you send them a notecard through the mail instead, they will be more impressed by your gesture. A notecard puts you back on top of the recipient’s mind. As a result, you may get the desired reaction sooner rather than later.
There are dozens of reasons to use professionally-printed notecards, such as after a meeting or event, as a thank you, a reminder or to congratulate someone for an achievement. Notecards are great for marketing because they don’t come across as a marketing tool or a gimmick. They make a lasting impact because of the kind of personal connection they make.
Need Professional Print Marketing Materials? Contact Lucid
At Lucid, we provide a wide range of marketing tools that help you expand your market reach while targeting the customers you want. We deliver measured results that reflect your brand and help you reach your goals. To find out more about our professional print marketing materials and graphic design, call us at 850-972-2702 or fill out the quick contact form below, and we will be in touch.