Archive for November 2017
What do email marketing and a football have in common?
Email marketing is one of the most powerful tools for building your brand. Dollar for dollar the ROI on this digital marketing platform can’t be beat, especially considering it has more than doubled in the last 3 years. Both B2B and B2C industries are using email marketing to grow their current customer business as well…
Read MoreInteractive Content: A cool way to help #youdoyou
In a world of crowded content, it’s vital to stand out. Enter interactive content, a way to get playful and useful at the same time. Interactive content can serve many purposes which ultimately lend value to your reader. As a perk, you’ll gain some valuable insights into your audience at the same time.
Read MoreJust be Lucid – The importance of knowing who you are, what you do and how and why you do it (Clarity)
A few posts ago, we wrote on the importance of having clarity around your brand identity. We talked about developing a mission statement for both your company as well as one or more foundation client services you offer.
Read MoreMission Statements – why they are important – even if you never show them to the public. Lucid – #wehelpyoudoyou
Mission statements connote large corporate cultures and may be viewed as things of the past. However, mission statements should be alive and well in every organization, even if they never leave the doors. In fact, the best mission statements are intended to never leave the doors. According to experts, one reason mission statements fail to…
Read MoreContent is King
Content. We hear it every day, but what makes it so important? In any type of business, digital marketing plays a part. From brick and mortar establishments to strictly e-commerce, get digital or go home. Even if you are not digital yourself, your customers are. And so, within that platform, content is behind the wheel.…
Read More#wedophotoshoots #LuckyTux
Hey Lucid fans: What do pizza, back alleys and the state of California have in common? Tuxedos, of course! Last month, #JustbeLucid tossed on our tiger stripes. We headed over to Auburn, Alabama to team with Jesi and Craig, the power couple of Godwin Photography, for a #Luckytux photo shoot. This trendy online tuxedo and…
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