Marketing
Advantages of Traditional Marketing
Traditional marketing refers to a form of promotion that reaches an audience offline. Companies use marketing channels such as print, broadcast, telemarketing or direct mail to engage their audience and broaden their reach. Companies that invest in traditional advertising spend a great deal of time and creativity crafting successful marketing campaigns that generate substantial revenue.…
Read MoreContemporary Approaches to Marketing
The focus of contemporary marketing extends beyond merely attracting new customers. Today’s marketing strategies also include instilling customer loyalty and a sense of brand devotion, thereby creating a more sustainable business model. This new way of viewing product or service promotion drastically changes how a company operates when expanding its market reach to a target…
Read MorePart 3: Marketing to Baby Boomers
Part 3 of our 3 part series Talking ‘bout my generation: Marketing to Baby Boomers Who? Oh, the Baby Boomers you say. Sorry what with our failing hearing and cataracts we just didn’t get the picture. That’s how Baby Boomers feel in the marketing mix. Portrayed as too old. Tech-inept. Out of touch. Turns out,…
Read MorePart 1: Marketing to millennials
Part 1 in a 3 Part Series Talking ‘bout my generation: Marketing to millennials No digital marketing spans all generations. But there are some distinct differences in the ways they consume information. Are influenced. And buy. Understand these differences and you’ll tap into what moves them. If your primary concern is the millennial, let’s take…
Read MoreContent Marketing and Your Buyer’s Journey
Content marketing is crowded. How can you stand out from the competition? One big way is to align your content marketing and your buyer’s journey. Wait, what’s this? Exactly! Most content marketers do a stellar job of pumping out the content. They’re great at being creative and consistent. Where the gap lies is in the…
Read MoreBig things ahead for Lucid: the Importance of Setting Goals
Ok, ok, in our defense goal setting is not a new concept! We’d never be as successful as we are if this was new vocab. But isn’t it helpful to refine your goals and how you’re going to get there from time to time? Lucid is growing by leaps and bounds. We’re taking a look…
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