How to Measure Content Marketing Success
Although traditional advertising channels and marketing collateral may still generate revenue for your company, it can be difficult to calculate your ROI, market reach or the success of your campaign. As such, you never really know the value of every dollar you spend on branding and marketing. Digital marketing gives you a more accurate analysis…
Read MoreLucid Advertising names Matt Hayes new Director of Client Services
PENSACOLA, FLA. (February 27, 2020) – Matt Hayes is the new Director of Client Services at Lucid Advertising. Hayes will oversee and expand Lucid’s relationships with clients from across the country, managing some client accounts and supervising the account department. Hayes’ previous experience includes overseeing client services at Atlanta’s Breensmith, a two-time Ad Age Small…
Read MoreHow Much Does It Cost to Design a Logo?
A logo is a definitive element in brand identity. It is often the first image that a potential customer notices. A powerful image makes a lasting impact long after the first impression has worn off. A logo is more than a clever design. It is a flagship symbol of your company’s core values, culture, message,…
Read MoreWhy Digital Marketing is Important?
For small to mid-sized companies, digital marketing has surpassed traditional marketing as the most powerful form of brand promotion. Social media, email campaigns, content marketing, SEO and, of course, your website gives your company more marketing traction and helps you leave an impressive digital footprint. Lucid embraces a collaborative approach to digital marketing. Through aggressive…
Read MoreHow Digital Marketing Affects Consumer Behavior
The key to effective digital marketing is to appeal to consumer emotion and convert their experience into a purchase or some other specific action. Sounds simple enough, right? However, executing a successful campaign requires precision, a well-thought-out strategy, and a keen understanding of your market. You also need to know a thing or two about…
Read MoreUsing Content Marketing to Build Brand Stewardship and Authority
If you are well versed in the art and science of SEO (search engine optimization), you have likely heard of E-E-A-T (or E-A-T). Read on for a brief overview of E-E-A-T and its valuable role in modern SEO. Understanding E-E-A-T in SEO and Content Marketing A list of SEO guidelines that is constantly updated by…
Read More