Lucid is an Addy Award-winning, full-service, data-driven marketing and advertising agency.
YOUR SUCCESS IS THE AWARD WE’RE CHASING
A WELL-BUILT MARK
Designing a Logo for General Contractors Hanto + Clarke
Lucid’s approach to logo design involves incorporating three relevant elements to create a unique mark. With Hanto + Clarke’s logo, we used Don Hanto’s and Mike Clarke’s initials along with a dimensional rendering of a construction beam to represent the industry, and we combined them to form a striking icon.
CULTURE DRIVES GREAT RESULTS
"The whole team was instrumental in really trying to help my practice grow. The result was phenomenal. We have had to hire people just to answer the phone."
DR. MICHAEL COYLE, PRESIDENT OF COYLE INSTITUTE
WE MADE OUR OWN LUCK
Building the Lucky Tux Brand from Scratch
We created the Lucky Tux brand from the ground up to appeal to a younger demo. We established a voice with quippy messaging about the advantages of owning versus renting a tux, defined the photographic direction and designed the logo with the initials TLT inside a cufflink graphic.
SLIDING INTO SOCIAL
Creating a Social Campaign for Indigeaux Denim Bar
These paid social units appeared on Instagram and Facebook to promote the annual Holiday Haul on Palafox Street. Using a slider allowed us to highlight, in a single unit, several merchants that were offering sales. Both the social campaign and the Holiday Haul were a success!
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