Archive for October 2017
Keyword Mapping: New tricks for SEO optimization
We know keywords drive traffic to your site. But since many visitors won’t come in the front door, keyword mapping is a great tool to expand subdirectories and build up your backlink portfolio. This useful technique also boosts your chances of ranking for keywords maybe not used in the past.
Read MoreLucid’s Billboard Countdown
Billboards are a tried and true method of effective outdoor advertising. From launching new products and building brand identity to increasing event awareness, billboards historically give a solid return on investment. Billboards are known as “OOH” Advertising-Out of Home, and recent statistics cite a 3.3% increase this type of signage. Think about it: more and…
Read MoreSmall Business SEO and Content: Getting Good to Great
Running a small business is full of perks, but extra task time and more hiring funds usually don’t make this list. Did you know that there are two hidden employees already working for you? In fact, they’re model employees: quiet and unassuming, they bring a lot of bang for the buck, don’t use the last…
Read MoreThe Importance of Claiming Online Directories
Online directories are one of most effective ways to get and keep your brand in front of the public eye, especially in the local market. For small businesses, overlooking directories can be a big missed opportunity considering 9 out of 10 local consumers can find you this way. Today the Lucid team shows you the…
Read MoreNew Ways to Use Facebook’s Latest Feature
Facebook’s newest addition is a must-have for those working in event marketing. Events Custom Audiences allows you to dig much deeper into previous event interactions as well as missed event opportunities to drive new and repeat business. Here’s a step-by-step on this new resource.
Read MoreThe Importance of Your Social Media Audience
Massive sharing on social media was once a positive milestone. Now, with social media years old, that is changing. Recent research cites that users pay more attention to who shares a social media post than the original author of the content and that people are considering the trust level and credibility of the sharer. High…
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