Social Marketing
Social media audience updates
3 important social media audience updates Social media continues to climb. Across generations and platforms there’s a steady rise year to year. But how are audiences engaging? What matters most? Simply launching and maintaining your social media is not enough for your marketing. Knowing your audience and how to speak to them is paramoount to…
Read More5 Instagram Insights You Can Use
Are you using Instagram Insights? It’s a powerful feature that really helps you dig into the data. In this blog post about data driving content, we showed how data can drive content. Here, we’ll hone in on Instagram. This will help you create some pretty cool content your readers will love.
Read MoreThe Importance of Claiming Online Directories
Online directories are one of most effective ways to get and keep your brand in front of the public eye, especially in the local market. For small businesses, overlooking directories can be a big missed opportunity considering 9 out of 10 local consumers can find you this way. Today the Lucid team shows you the…
Read MoreNew Ways to Use Facebook’s Latest Feature
Facebook’s newest addition is a must-have for those working in event marketing. Events Custom Audiences allows you to dig much deeper into previous event interactions as well as missed event opportunities to drive new and repeat business. Here’s a step-by-step on this new resource.
Read MoreThe Importance of Your Social Media Audience
Massive sharing on social media was once a positive milestone. Now, with social media years old, that is changing. Recent research cites that users pay more attention to who shares a social media post than the original author of the content and that people are considering the trust level and credibility of the sharer. High…
Read More7 Vlogging Tips For Business Success
7 Vlogging Tips For Business Success Vlogging has taken the world by storm over the past few years. It’s just a form of blogging, using videos instead of text to reach out, build an audience and share information. Many businesses today are creating a video blog to reach new customers and to build deeper relationships…
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