Branding
What is Print Advertising?
Print advertising is a form of marketing that uses physically printed media to reach customers on a broad scale. Ads are printed in hard copy across different types of publications such as newspapers, magazines, brochures, or direct mail. From 2015 to 2019, U.S. companies spent an average of $25 billion annually on print advertising. While…
Read MoreWhy Typography is Important in Web Design
Content accounts for over 90 percent of a website’s overall design. Yet, most people rarely consider how the content contributes to the look and feel of the site’s layout. But make no mistake, content – more specifically, typography, plays a substantial role in web design, company branding, messaging and audience connection. Lucid’s solution to your…
Read MoreHow Much Does It Cost to Design a Logo?
A logo is a definitive element in brand identity. It is often the first image that a potential customer notices. A powerful image makes a lasting impact long after the first impression has worn off. A logo is more than a clever design. It is a flagship symbol of your company’s core values, culture, message,…
Read MoreEmulating 3 rockstars of branding
Every expert knows to be great just copy somebody else. Well, it may not be that simple. In the world of content marketing, everybody’s creating and curating good branding content. How do you stand out? Today we dive into 3 branding showstoppers. Then we tell you how to do the same. All 3 have one…
Read MoreGet schooled: ABCs of Developing Brand Confidence
Even the best brands need the backup of customer confidence. Without it, even the brightest brands will fade. So how do you develop customer trust that translates into brand confidence? Grab your #2 pencil as Team Lucid gets you schooled on the new ABCs of earning the trust and confidence your brand deserves.
Read MoreBranding: Answer three questions to get clear on yours
Are you crystal clear on your branding? The #Lucidteam recently wrote on the importance of clarity in brand identity. With that clarity in focus, now you can solidify your branding.
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