How Does Digital Marketing Differ from Traditional Marketing?
In the age of digital transformation, companies are discovering that traditional marketing still provides significant value in extending market reach. But, can traditional marketing compete with digital marketing? Furthermore, is traditional marketing as budget-friendly and effective in targeting an audience? Businesses that choose between digital and traditional formats often do so based on their budget,…
Read MoreThe Benefits of Brochures in Marketing
With all the focus on digital marketing today, companies still use print marketing collateral like brochures. Why? Because brochures give readers the impression that your business is reliable, professional, and committed to quality. So, if you are considering using a brochure in your next campaign, below are some reasons why it is a good marketing…
Read MoreHow Do I Market on Social Media?
Digital platforms such as Facebook and Twitter allow you to engage your audience directly using minimal content and high-impact media. However, the perception that direct engagement is simple, free and quick can be misleading. Like any other marketing channel, building an effective social media presence takes a calculated approach that you execute with precision. Social…
Read MoreContemporary Approaches to Marketing
The focus of contemporary marketing extends beyond merely attracting new customers. Today’s marketing strategies also include instilling customer loyalty and a sense of brand devotion, thereby creating a more sustainable business model. This new way of viewing product or service promotion drastically changes how a company operates when expanding its market reach to a target…
Read MoreWhy Typography is Important in Web Design
Content accounts for over 90 percent of a website’s overall design. Yet, most people rarely consider how the content contributes to the look and feel of the site’s layout. But make no mistake, content – more specifically, typography, plays a substantial role in web design, company branding, messaging and audience connection. Lucid’s solution to your…
Read MoreHow to Create a Responsive Web Design
Today, web design almost invariably includes creating a website that is mobile-friendly and functions on all devices. A responsive website is vital in extending your market reach and attracting potential clients who are always on the go. Therefore, if you are not optimizing your site for smartphones, tablets or laptops, you are missing out on…
Read More