8 Print Marketing Materials to Help Grow Your Business
Digital marketing is powerful… almost too powerful. The attraction to the digital platform has flooded the internet to the point that companies have a difficult time connecting to their audience. With all the ads, Google search results, social media platforms and emails that crowd your computer screen, digital marketing can feel impersonal and may fall…
Read MoreWhat is Brand Development?
Brand development is a strategic process of creating and distinguishing your company’s image, products and services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary. Brand development is ongoing, with goals acting more or less as benchmarks,…
Read MoreWhat is Print Advertising?
Print advertising is a form of marketing that uses physically printed media to reach customers on a broad scale. Ads are printed in hard copy across different types of publications such as newspapers, magazines, brochures, or direct mail. From 2015 to 2019, U.S. companies spent an average of $25 billion annually on print advertising. While…
Read MoreHow to Build an Effective Trade Show Marketing Strategy
Trade shows allow you to generate excitement about your brand and upcoming products or services before, during and after the event. If you are going to compete with the myriad of booths on the floor, you need to go above and beyond to stand out and make a lasting impression. Trade shows have a built-in…
Read MoreWhat is Lead Generation Marketing?
From a consumer standpoint, lead generation marketing may be perhaps the most irritating form of brand promotion in existence. However, if you ask anyone at Lucid Advertising, we will tell you that lead generation marketing is worth its weight in gold. An entire industry has been built on generating and optimizing leads that put a…
Read MoreAdvantages of Traditional Marketing
Traditional marketing refers to a form of promotion that reaches an audience offline. Companies use marketing channels such as print, broadcast, telemarketing or direct mail to engage their audience and broaden their reach. Companies that invest in traditional advertising spend a great deal of time and creativity crafting successful marketing campaigns that generate substantial revenue.…
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