How to Build an Effective Trade Show Marketing Strategy
Trade shows allow you to generate excitement about your brand and upcoming products or services before, during and after the event. If you are going to compete with the myriad of booths on the floor, you need to go above and beyond to stand out and make a lasting impression. Trade shows have a built-in…
Read MoreWhat is Lead Generation Marketing?
From a consumer standpoint, lead generation marketing may be perhaps the most irritating form of brand promotion in existence. However, if you ask anyone at Lucid Advertising, we will tell you that lead generation marketing is worth its weight in gold. An entire industry has been built on generating and optimizing leads that put a…
Read MoreAdvantages of Traditional Marketing
Traditional marketing refers to a form of promotion that reaches an audience offline. Companies use marketing channels such as print, broadcast, telemarketing or direct mail to engage their audience and broaden their reach. Companies that invest in traditional advertising spend a great deal of time and creativity crafting successful marketing campaigns that generate substantial revenue.…
Read MoreHow Does Digital Marketing Differ from Traditional Marketing?
In the age of digital transformation, companies are discovering that traditional marketing still provides significant value in extending market reach. But, can traditional marketing compete with digital marketing? Furthermore, is traditional marketing as budget-friendly and effective in targeting an audience? Businesses that choose between digital and traditional formats often do so based on their budget,…
Read MoreThe Benefits of Brochures in Marketing
With all the focus on digital marketing today, companies still use print marketing collateral like brochures. Why? Because brochures give readers the impression that your business is reliable, professional, and committed to quality. So, if you are considering using a brochure in your next campaign, below are some reasons why it is a good marketing…
Read MoreHow Do I Market on Social Media?
Digital platforms such as Facebook and Twitter allow you to engage your audience directly using minimal content and high-impact media. However, the perception that direct engagement is simple, free and quick can be misleading. Like any other marketing channel, building an effective social media presence takes a calculated approach that you execute with precision. Social…
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