Using LinkedIn Lead Generation to Boost Business

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Using LinkedIn Lead Generation to Bolster Your Business LinkedIn is the most powerful social media platform for businesses. If your social media strategy only includes a few platforms, this one should top the list. Done correctly, a business presence on LinkedIn will generate more leads than any other method currently being used to bring in…

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Google My Business: Why You Need it for Local Search

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When customers in the Pensacola, Fl area performs a search and adds a local location to the end of the search term, they are performing a local search. It allows them to find a business in this geographical location. Google My Business is the platform provided by Google for businesses to organize and manage their…

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Why Does My Search Ranking Fluctuate So Much?

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One of the biggest problems that a lot of small business owners encounter when they first start tracking their website stats is the problem of seeing their traffic and search ranking fluctuate on an almost daily basis. This fluctuation is actually pretty standard, and it is really nothing to

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5 Crucial Marketing Skills You Need to Succeed

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Keeping up with the frenetic pace of digital marketing is a daunting proposition for anyone these days. In order to be truly successful and thrive in such a complex landscape requires dedication to fundamental marketing skills.

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A Mobile-Friendly Website Design Ensures Traffic

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A Mobile-Friendly Website Design Ensures Traffic It’s blazingly apparent that smartphone and tablet use has skyrocketed in the past few years. The ease at which consumers can access digital information has changed the way that we live. If you don’t have a mobile-friendly website design for your business, you’re

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SEO vs SEM: Which One is Best for Your Business?

SEO versus SEM

SEO vs SEM: Which One is Best for Your Business? The terms “search engine optimization” and “search engine marketing” are often used interchangeably. But there’s a difference between SEO and SEM you should be aware of when determining how to plan your online engagement strategy. Determining how SEO and SEM will fit

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