In today’s modern world, an increasing number of businesses are advertising on Facebook. Facebook is one of the largest social media networks in the world, with over one billion users. The website is populated with thousands of ads, with special marketing algorithms that direct ads to specific pools of users. But with so many ads on the website, how do you make your work stand out from the crowd? Here are some Facebook advertising tips to help engage your audience and keep them coming back for more.
Make your Ads Visually Appealing
For most users, the visual is the first piece of your ad that they’ll see. A good visual is simple, balanced, eye-catching, and immediately gets the point across. And yet, many businesses essentially sabotage their campaigns with clunky or confusing visuals that users ignore and scroll past. In the midst of their fast-paced lifestyles, how do you catch a client’s attention and make them linger on your Facebook ads?
One important piece of advice is to avoid large blocks of texts. Most people scan Facebook ads quickly–they don’t have the time (or the interest) to read paragraphs of text on an image. Catch their eye immediately with a sharp slogan, a striking quote, or a distinct brand name and logo. Once you’ve gotten their attention, they’ll be more likely to read the rest of the advertisement and see what your company’s about.
As for the design itself, it should be clean and striking–no cluttered pictures or vague, blurry images. Your design should immediately imprint itself into your clients’ minds. You may want to consult a graphic designer for Facebook ads that really pop.
Keep your Ads Relevant
As previously stated, many Facebook users have busy lives. They scroll quickly from one post to the next, not really thinking about what they saw. To catch their attention, you want to make your Facebook advertising relevant to their lifestyle. Offer a list of tips and advice, provide fun and engaging content, or offer a special deal or discount on a popular product. If your clients think they can benefit from your content, they’ll be much more likely to click the link and learn more.
This is especially important for Facebook video ads. The majority of users won’t watch a three-minute ad unless they think it’s going to be funny, engaging, or relevant to their lives. Make your video something that they can connect with–not just another ad playing in the background. Study your demographic to determine their needs, wants, and interests, then incorporate this into your work.
Include an Enticing Offer
Promising a special deal is a great way to catch your audience’s interest. If it’s just a general Facebook ad, they’ll be more likely to scroll past. But an exclusive deal or discount makes them think that if they want the product for a cheaper price, they better act fast. They’ll feel like they’re saving money, not spending it. A discount (60% off, 20% off, etc.) or a special deal (buy one get one free, half off the second product, etc.) might seem like a loss at first, but you’ll make up for it with the profits from extra sales.
Finish it Off with a Call-to-Action
You’ve hooked your clients’ attention–now don’t leave them hanging. Finish the deal with a call-to-action. Provide a link to your website and urge your audience to buy the product before the discount runs out, take advantage of the 30-day free trial, watch the new trailer, or whatever else you’re marketing. Once they’ve engaged in your content, they’ll be more likely to make a purchase. And you’ll find yourself with a higher share of profits as a result.
Are you looking for a company that can revolutionize your marketing strategy? Lucid Advertising offers relevant, dynamic advertising that helps you market your work across social media. Contact them through their website to get started.