Web Development

To explain the importance of UX, the experts at Lucid Advertising cite a study by Forrester Research, which indicates that “a well-conceived, frictionless UX design could potentially raise customer conversion rates to 400%.” The cornerstone of Lucid’s comprehensive website development services, UX is an essential element of customer retention for numerous reasons.  Understanding User Experience…

Just as a boat captain might use a map to navigate an ocean journey, an internet user clicks on the layout of a website to navigate its pages. This is the basic idea behind website navigation.  To an average user, website navigation may be completely invisible on a website that has mastered it. But as…

If your company website has never had a thorough accessibility audit, you might be losing considerable business in today’s oversaturated online marketplace. To outpace your closest competitors, it is crucial to assess the overall accessibility of your website regularly. As modern digital marketers develop innovative ways to further business outreach through website accessibility, they are…

Whether creating a layout, adding features or writing content, you need to approach website development with the user’s perspective in mind. You can create the most mind-blowing design and add images and graphics. However, if the website doesn’t connect with your target audience, doesn’t meet their needs or doesn’t function well, a cool design won’t…

In web creation, the terms web design and web development are often used interchangeably. While design and development can overlap, the two roles perform different functions, each crucial to your website’s performance. Let’s take a closer look at web design and web development to see how each fits into the creation of your website. What…

In study after study of website analytics, website load speed is repeatedly singled out as a primary cause of increased bounce rates. In layperson’s terms, this means that visitors who are forced to wait for web pages to load are far more likely to leave your website. A joint research endeavor by Google and the…