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In the age of digital transformation, companies are discovering that traditional marketing still provides significant value in extending market reach. But, can traditional marketing compete with digital marketing? Furthermore, is traditional marketing as budget-friendly and effective in targeting an audience?  Businesses that choose between digital and traditional formats often do so based on their budget,…

With all the focus on digital marketing today, companies still use print marketing collateral like brochures. Why? Because brochures give readers the impression that your business is reliable, professional, and committed to quality. So, if you are considering using a brochure in your next campaign, below are some reasons why it is a good marketing…

Digital platforms such as Facebook and Twitter allow you to engage your audience directly using minimal content and high-impact media. However, the perception that direct engagement is simple, free and quick can be misleading. Like any other marketing channel, building an effective social media presence takes a calculated approach that you execute with precision. Social…

Today, web design almost invariably includes creating a website that is mobile-friendly and functions on all devices. A responsive website is vital in extending your market reach and attracting potential clients who are always on the go. Therefore, if you are not optimizing your site for smartphones, tablets or laptops, you are missing out on…

Although traditional advertising channels and marketing collateral may still generate revenue for your company, it can be difficult to calculate your ROI, market reach or the success of your campaign. As such, you never really know the value of every dollar you spend on branding and marketing. Digital marketing gives you a more accurate analysis…