Branding
Making Your Mark: A Simple Guide To Building A Brand
Think of some of the top companies we know and love, with their products interwoven with our daily life experience. Apple, Netflix, Oracle, Nike. What do they all have in common? They’re great brands.
Read MoreBranding and Marketing: Their Differences and Significance to Firm’s Growth
What is branding and marketing? Do they refer to the same things? Do they differ in their meaning to a business or not? The reality is that many businesses and companies do not understand the difference between the two concepts. Many companies and business executives wrongly use the two terms interchangeably.
Read MoreEffective Brand Storytelling Tips
A solid brand story may be more valuable to your small business than you think. A good story can be an incredibly powerful tool. It can have a significant impact on your target audience members as well. A story can be an essential component of building brand awareness and spreading the word.
Read More