Web Design vs. Web Development: What’s the Difference?
In web creation, the terms web design and web development are often used interchangeably. While design and development can overlap, the two roles perform different functions, each crucial to your website’s performance. Let’s take a closer look at web design and web development to see how each fits into the creation of your website. What…
Read MoreWhy Is My Website Loading Slow?
In study after study of website analytics, website load speed is repeatedly singled out as a primary cause of increased bounce rates. In layperson’s terms, this means that visitors who are forced to wait for web pages to load are far more likely to leave your website. A joint research endeavor by Google and the…
Read MoreWhat Are Lead Generation Ads?
The primary purpose of digital marketing is to capture qualified leads that convert into loyal customers. The most effective way to find and attract leads is through lead generation ads. You can place ads on nearly any digital platform – website, social media page, app, search engines, Youtube, or third-party sites. Lead generation ads are…
Read MoreHow to Create an Effective Direct Mail Marketing Strategy
While we live in a digital world full of social media, promotional videos and countless advertisements, consumers still prefer some form of human engagement with companies. Regardless of the convenience of digital platforms, people will always favor having something physical placed in their hands. The human touch is what builds trust and a connection with…
Read MoreHow to Track Your Website Traffic
One of the benefits of digital marketing is that it allows you to track the progress of your online marketing campaign. You can view and analyze data in real time, which allows you to adjust your digital marketing strategy as you go. There are valuable tools that track, measure and report website activity and user…
Read MoreSix Benefits of Digital Marketing
Digital marketing is any marketing strategy that uses electronic devices or digital tools to promote a product or service and measure the effectiveness of the strategy. Marketing campaigns are usually launched using a computer, cell phone, tablet or another device. They can take many forms, including online videos, display ads or social media posts. Marketing…
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