If you’ve ever wondered whether you should learn how to market videos online, all you have to do is take a few seconds scrolling down the social feed to see that those videos get quite their share of play. Social marketing has become an invaluable resource in growing the brands of millions of businesses worldwide; and those businesses are capitalizing on their captive audiences, using everything from instructional videos to demonstrate how to use their products to producing trending videos that gain a following simply for the fun ways in which their content is presented. People love the idea of seeing something live, of feeling as though they’re personally taking part in something happening in real-time, so using a live stream app like Periscope or Facebook Live to post a video for business can be one of the best methods of putting yourself out there. In fact, those videos can be a great form of free website advertising, as well, directing viewers to look up your business website and learn even more about all of the ways your company will change their lives.
By learning how to market videos online, you’re also learning how to pitch your business in a more effective way. You have only a few seconds to capture a viewership and create a following, so you need to know how to deliver your message well. The videos you post need to be interesting and informative, but they also need to be fun. It’s also crucial to consider how keeping it real—in other words, streaming live as opposed to posting a pre-recorded video—has made trending history because of its authenticity. Live streaming videos create a level of connection with your viewership that prerecorded content won’t generate, and that connection is one of the things that make them want to share what they’re seeing. It’s fun to watch people do what they do, to see them shine and show off their skills. It also creates a level of trust between you as a business and any potential clients you’re trying to reach. Take the time to take the video, and you’ll get to see the results play up your success.
Watch what happens when the cameras roll! Give the team at Lucid Advertising, Inc., a call today!