New Ways to Use Facebook’s Latest Feature

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Facebook’s newest addition is a must-have for those working in event marketing. Events Custom Audiences allows you to dig much deeper into previous event interactions as well as missed event opportunities to drive new and repeat business. Here’s a step-by-step on this new resource.

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8 Tips for Forming a Solid Agency Partnership

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Agency partnerships are the most dynamic, inclusive and effective means of enabling your firm to draw the highest ROI from the marketing budget. Many firms fail to maximize their marketing reach and potency due to lack of a clear and well-defined relationship with their specific marketing agency. Marketing agencies are primarily dependent on your direction…

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