Traditional Marketing
How to Create an Effective Direct Mail Marketing Strategy
While we live in a digital world full of social media, promotional videos and countless advertisements, consumers still prefer some form of human engagement with companies. Regardless of the convenience of digital platforms, people will always favor having something physical placed in their hands. The human touch is what builds trust and a connection with…
Read MoreWhat is Print Advertising?
Print advertising is a form of marketing that uses physically printed media to reach customers on a broad scale. Ads are printed in hard copy across different types of publications such as newspapers, magazines, brochures, or direct mail. From 2015 to 2019, U.S. companies spent an average of $25 billion annually on print advertising. While…
Read MoreWhat is Lead Generation Marketing?
From a consumer standpoint, lead generation marketing may be perhaps the most irritating form of brand promotion in existence. However, if you ask anyone at Lucid Advertising, we will tell you that lead generation marketing is worth its weight in gold. An entire industry has been built on generating and optimizing leads that put a…
Read MoreContemporary Approaches to Marketing
The focus of contemporary marketing extends beyond merely attracting new customers. Today’s marketing strategies also include instilling customer loyalty and a sense of brand devotion, thereby creating a more sustainable business model. This new way of viewing product or service promotion drastically changes how a company operates when expanding its market reach to a target…
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