Small Business SEO and Content: Getting Good to Great

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Running a small business is full of perks, but extra task time and more hiring funds usually don’t make this list. Did you know that there are two hidden employees already working for you? In fact, they’re model employees: quiet and unassuming, they bring a lot of bang for the buck, don’t use the last…

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The Importance of Claiming Online Directories

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Online directories are one of most effective ways to get and keep your brand in front of the public eye, especially in the local market. For small businesses, overlooking directories can be a big missed opportunity considering 9 out of 10 local consumers can find you this way.  Today the Lucid team shows you the…

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CMS and WordPress: The Most Valuable Website Platform for All Your Needs

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CMS and WordPress: The Most Valuable Website Platform for All Your Needs When deciding how to present your business, passions, or hobbies online, you should consider a few things, namely what website platform you should use. One option is a Content Management System (CMS). These are applications that help you manage your content. You might…

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Security Measures to Protect Your Website from Different Threats

Websites are being hacked every day, and sensitive information is leaked. Hackers have new methods of hacking that are facilitated by fast internet speeds and fast computers. New tools are also at their disposal to exploit tiny loopholes in your website. As such, websites are vulnerable to many threats online, and it is your responsibility…

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Do You Need A Website Refresh Or A Website Redesign?

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Should You Refresh Your Website or Redesign It? Here’s How to Decide! It’s hard to believe that the first website was created just 27 years ago. At the time, only a handful of computers could even access it. We’ve come a long way since then, battling the dreaded marquee — AKA side-scrolling — text, to…

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8 Signs That You Need a Website Redesign

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Is Your Website out of Date? 8 Signs That You Need a Website Redesign Today’s digital marketplace is sophisticated and consumer responsive. A company that has an out of date website is not going to be able to compete effectively in the marketplace. Potential customers don’t want to wait for pages to load or slog…

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