Marketing

From company website development to SEO (search engine optimization) to PPC (pay-per-click) advertising, different marketing vendors can provide different products and services to help you meet your marketing objectives. Read on for some valuable guidance to help you navigate the often-tricky marketing vendor selection process. Understanding Your Marketing Needs A traveler without a firm destination…

From the nonprofit YMCA of Northwest Florida to the Coyle Institute women’s health practice, Lucid Advertising has led many different organizations to new levels of success through its in-depth, strategic and targeted digital marketing campaigns. As evident in its many case studies, Lucid’s successful campaigns were guided by comprehensive and conscientious quality control. Introduction to…

In today’s fast-paced business world, effective marketing is more than just a strategy; it’s a necessity. The digital age has heightened competition and changed consumer behavior, making the marketing landscape more complex and challenging than ever before. This is where professional marketing services come in, particularly those that leverage the power of artificial intelligence (AI).…

As they develop and execute campaigns, the best marketing professionals must constantly walk the tightrope in a balancing act between efficiency and effectiveness. While a “one-size-fits-all” strategy can be incredibly efficient regarding the work needed to run a marketing campaign, it often sacrifices effectiveness in the name of convenience. In short, one-size-fits-all approaches are quite…