Digital Marketing
How to Gather and Organize Content for a New Website
When it comes to web design, the most powerful tool on your website is content. It doesn’t matter how well your website is designed or even if it contains advanced features. Without the proper content to deliver your message and reinforce your brand, your site will not be as effective as it could be. Therefore,…
Read MoreHow to Make Your Website Mobile Friendly
Nearly 96 percent of Americans now own a cellphone. However, talking on the phone is no longer the primary activity. Users spend most of their time on apps, messaging services, and browsing. Mobile device usage has skyrocketed by 222% over the last seven years, surpassing desktop usage. More people are looking up their favorite products…
Read MoreHow to Increase E-commerce Conversions
Every website’s primary goal is to convert visitors to leads and leads to customers. Unfortunately, many websites fall short of this goal, often due to web development issues that cause visitors’ frustration. A poorly designed website can make your company appear unprofessional and not sensitive to your customer’s needs. Slow load times, a complex sitemap…
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I Want to Create a Website.
Where Do I Start?
Back in April, Statista reported that over 227 million Americans now shop online. That is an 8 percent growth from just four years ago. Online shopping is expected to increase further to 230 million by this time next year. As the internet market rapidly expands, the need for your business to have an online presence…
Read MoreWhat is Google My Business
Google My Business (GMB) is a free online tool that allows you to create more exposure for your business profile and website on places like Google Search and Maps. Using your GMB account, you can reach out to customers, keep your business profile updated and monitor how people interact with your business on Google. With…
Read MoreWhat is Brand Development?
Brand development is a strategic process of creating and distinguishing your company’s image, products and services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary. Brand development is ongoing, with goals acting more or less as benchmarks,…
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