How to Increase E-commerce Conversions
Every website’s primary goal is to convert visitors to leads and leads to customers. Unfortunately, many websites fall short of this goal, often due to web development issues that cause visitors’ frustration. A poorly designed website can make your company appear unprofessional and not sensitive to your customer’s needs. Slow load times, a complex sitemap…
Read MoreBrand Development Strategies
Brand development is about harnessing your company’s professional public image and taking steps to maintain that image long-term. Brand development is essential to ensuring that your brand remains relevant and distinguishes your company from your competitors. It is an ongoing process of adjustment and improvement based on customer interactions and measurable data, as well as…
Read More8 Benefits of Content Marketing
For some, content marketing is an elusive concept. For others, they’re waiting for the next big digital breakthrough that will propel their company ahead of the competition. Wherever you are on the scale, one thing is for sure: your business needs a digital marketing strategy if you will compete in your industry. Digital marketing gives…
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I Want to Create a Website.
Where Do I Start?
Back in April, Statista reported that over 227 million Americans now shop online. That is an 8 percent growth from just four years ago. Online shopping is expected to increase further to 230 million by this time next year. As the internet market rapidly expands, the need for your business to have an online presence…
Read MoreWhat is Google My Business
Google My Business (GMB) is a free online tool that allows you to create more exposure for your business profile and website on places like Google Search and Maps. Using your GMB account, you can reach out to customers, keep your business profile updated and monitor how people interact with your business on Google. With…
Read More8 Print Marketing Materials to Help Grow Your Business
Digital marketing is powerful… almost too powerful. The attraction to the digital platform has flooded the internet to the point that companies have a difficult time connecting to their audience. With all the ads, Google search results, social media platforms and emails that crowd your computer screen, digital marketing can feel impersonal and may fall…
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