The Connection Between Website Design and Online Sales
From its general color schemes and layout to its graphics and fonts, many elements go into the design of a website. Few professions require more attention to detail than that of website design — and few professionals understand the value of a first impression more than a website designer. The pace of life online is…
Read MoreWhy Your Business Needs a Custom Digital Marketing Strategy
It wasn’t that long ago that companies went the extra mile to establish a robust digital presence to gain a disruptive competitive advantage. Today, if your company doesn’t already have a solid digital presence, you are, frankly, lucky to still be in business! In nearly every industry and sector, a comprehensive digital marketing campaign is…
Read MoreThe Connection Between Website Navigation and Conversion Rates
Just as a boat captain might use a map to navigate an ocean journey, an internet user clicks on the layout of a website to navigate its pages. This is the basic idea behind website navigation. To an average user, website navigation may be completely invisible on a website that has mastered it. But as…
Read MoreHow Quality SEO Services Drive Long-Term Success
It is nearly impossible to overemphasize the importance of search engine optimization (SEO) in today’s modern digital age. In fact, companies that aren’t leveraging the power of SEO to reach and engage with consumers are likely to fall far behind their market competitors who do. Discover how a well-planned and well-executed SEO campaign can drive…
Read MoreHow To Improve Marketing Communication With Your Agency
As the Director of Client Services at Lucid Advertising, I know the importance of establishing and maintaining clear and effective lines of communication with your marketing agency. If your current agency is difficult to contact, unforthcoming with information or simply leaves you confused, you owe it to your business to demand much more. The Need…
Read MoreWhy Your Business Needs a Website Accessibility Audit
If your company website has never had a thorough accessibility audit, you might be losing considerable business in today’s oversaturated online marketplace. To outpace your closest competitors, it is crucial to assess the overall accessibility of your website regularly. As modern digital marketers develop innovative ways to further business outreach through website accessibility, they are…
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