Should You Invest in Video Marketing?
Is it time to integrate video marketing into your digital strategy? If you are undecided, consider these three facts:
- More video content is uploaded to the internet in 30 days than has been cultivated by television in the last 30 years.
- Quality video marketing is effective across all platforms from your website to social media.
- 85% of consumers watch online video to make a buying decision.
Video marketing is the business powerhouse tool of modern digital marketing. An expertly produced video will bring your business to life and create a connection with consumers. It will highlight elements that can’t be conveyed in text like body language, emotion, atmosphere and more. Lucid Advertising creates quality videos in multiple formats including vlogs, testimonials, and drone footage. These types of videos alongside a solid placement strategy give our clients an edge over the competition.
Creating Quality Video
It is a wise investment of marketing dollars to create quality brand videos that tells your story to new and existing customers. While it may be tempting to save budget dollars by making a video yourself, there is value in paying experts to create what is likely going to be a person’s first impressions of your company. Invest in skilled videographers who can capture your brand and story. At Lucid Advertising, we have a team skilled in staging for strategic placement for optimal impact. Our videographers will capture your video in high-definition for the best view across any platform. With our coaching, your voice and brand will resonate and move your viewers.
Video blogging, or vlogs, have become a mainstay in digital marketing. They can increase brand awareness to your current customers as well as prospective clients and are a great way to promote a new product or service. Unlike static blogging, a high-quality vlog campaign will capture loyalty. Your brand will become a favorite to be followed. Voice, facial expressions, background choice all play a role in the vlog. Our experts will stage your video so that nothing is left to chance.
Informational videos provide instruction and educate your audience on different aspects of your business. Lucid Advertising creates informational videos on diverse subject matters. For our physician clients, informational videos providing an overview of certain procedures are some of the most viewed. Potential patients want to know what to expect before, during and after a procedure. Likewise, what is the personality of the office? Informational videos step outside of the standard website content to answer these questions in a personal way. For clients of other industries, we bring information to life with expert staging, coaching and production to go way beyond the user’s manual.
Testimonial videos are an effective way to highlight customer success stories, give a personal account of your business and are a proven means of increasing conversions. Reportedly, 84% of people have made a purchase after watching a testimonial video.
Drone videos are becoming more popular to modernize digital marketing campaigns and offer many advantages. First, drones captivate an audience. From Superbowl halftime shows to natural disaster footage, the cinematic bird’s eye views grab the attention of all age groups. Next, in your business, quality drone video takes ROI to the next level. If you have invested well in all areas of your digital marketing and still have room to grow, consider drone video. In small and large business, it sets you apart. While becoming more prevalent, it is still holding intrigue. With that, you will stand out against competitors. Finally, drones provide an experience that can’t be matched. Drones are nimble. Unusually small or large spaces, complex stories or multiple areas to cover all are good matches for drone technology. At Lucid Advertising we use the highest quality drone technology and experts to produce your video.
Ways to Market Your Video
The work is done. Or is it? Now that your video is complete let Lucid Advertising partner with you for the best active marketing of your project. One of the best benefits of video is that it works well on all social media, even quick-speak platforms like Snapchat. Video marketing potential is unlimited and enduring. It is the present and the future so make sure your business does not get left behind. Placed on your site, within your social media and even in print collateral in a QR code, the investment pays dividends for years.
Ready for take one? Email the Lucid Advertising experts to learn more about creating and marketing video for your business.