Review Management Services
As more consumers shift from desktop to mobile shopping, they look for the fastest way to find a company’s reputation, as well as the quality of their products and services. Most consumers consult customer reviews before making a purchase. Consumer feedback can make or break a company. In fact, a single review can impact whether a potential customer will give your company even a second thought.
Our review management service can guide your team through the challenges of navigating positive and negative customer reviews. You also learn how to attract good reviews and develop an online review strategy that converts qualified leads and increases your sales.
Review management increases the number of reviews you receive and improves the quality of each review so that your business can create a sales-focused online presence.
Lucid’s review management program helps you manage all types of reviews across all marketing channels, including your website and social media channels. Let us help you stay on top of your online review strategy so you can focus on other areas of your business.
How Online Review Management Services Improve Your Leads
There are two main benefits of online review management services:
1. Building Business Credibility
Lucid’s review management services help you manage your company’s reputation through positive and negative reviews. When you know how to get mileage out of a positive review or properly respond publicly to a negative review, you build credibility and influence buyer perception. We can help you be proactive in boosting your company’s credibility in the public eye.
2. Improving Online Visibility
Review management is more than just putting out fires. It’s a springboard that creates opportunities to improve your visibility by directly engaging with your audience. Even in situations where you’re dealing with a negative review, you have the chance to win over the angry customer. Reviews are a continual source of inspiration on how to improve your online presence.
Lucid’s Review Management Services
Lucid’s review management program is straightforward and powerful, giving you the tools you need to interact with your audience when they leave feedback. Our program uses three main strategies:
1. Streamline and Simplify Your Process:
Lucid’s team can evaluate how you currently handle your customer reviews and implement a system that streamlines your process. From adding review widgets to your website, to sending review requests, to attracting public reviews, we take the hassle out of review management.
2. Review Monitoring
When it comes to customer reviews, who’s got your back? Our team protects you by monitoring reviews as they come in. We help you highlight your positive feedback and catch fake reviews that hurt your reputation.
3. Review Response
Consumers who read negative customer reviews expect a company to answer. A lack of response or an inappropriate response can hurt your business more than the negative feedback itself. Lucid helps you respond to your reviews quickly and gracefully, addressing them in a way that shows empathy and solves a problem as far as possible.
Negative Energy: 78% of consumers that left a negative review say they would give a business a second chance when their complaints are serviced.
Review Management Services from Lucid Advertising
Our review management process involves three steps:
Step 1: Assessment
We determine where customer reviews would be most effective based on your online footprint, business type, competition, and buyer persona. We also look at current reviews and brand mentions to check whether we need to address them immediately.
Step 2: Prioritization
Next, we prioritize the platforms that require more reviews based on impact. We start by cleaning up the platforms that have lots of negative reviews. Then, we work on the sites with little-to-no reviews. Finally, we work on the platforms that require at least 10 reviews within a three-month period.
Step 3: Reporting
Once we have assessed and prioritized all platforms, we discuss our findings and work with you to develop a review management strategy. You will receive all information you need in an email.
Get More Reviews with Lucid Advertising
How you are perceived online has the power to leverage or completely undo all your hard work. Most business owners simply do not have the time to wrap their arms around and consistently manage this duty. Let the Lucid team control the direction of your online reputation, so you can focus on the business of growing. Call 850.760.0478 or complete the form below to book a free consultation.