Content & SEO > Content Marketing
Content Marketing Built to Engage, Rank, and Convert.
Successful content marketing starts with crafting a message that engages your audience, adds value to your products and services, and converts more leads into loyal customers. But getting that message to the masses takes more than just putting words on a page—you need a strategy that creates content people are already searching for and keeps them coming back. At Lucid Advertising, our content team connects you with your ideal audience by writing content optimized for Google searches and higher lead rates. We research your brand, your industry, and your customers to build keyword strategies that drive relevant traffic and real growth.
Who Writes the Content?
Every piece is written by seasoned writers, edited by experienced editors, and directed by SEO strategists who know how to turn ideas into content people actually want to read. In our experience, search engines — and more importantly, your customers — value original, useful work that earns trust and sparks real conversations. It's people-first, search-smart, and built to put your brand where it belongs: at the top of search results.
Content is Your Greatest Tool.
Even in a market saturated with media, content is still your greatest tool for promoting your products and services. The more unique your message and wording are, the more you stand out from your competitors. We provide a variety of content creation services that are a key element in your overall marketing strategy.
Our team meets with your team to get to know your brand, products, services and company culture. We research your industry, including your audience and competitors, to ensure that your message is on point and tells your story. Lucid provides powerful content across all platforms including your website, social media pages, email and marketing collateral.
Meaningful, Relevant Content.
Today’s consumers look for information on the go. That means they are typically performing Google searches and looking for quick answers on their phones and tablets. If they don’t find what they’re looking for within seconds of being on your site, they’ll move on to the next one. This is a critical factor that drives the content we write.
To stay front and center in your industry, the content on your platform must be meaningful, relevant and to the point. Lucid’s content strategy aims to help you achieve these goals by providing ongoing content management, audits and best practices to keep your website up-to-date.
Our Content Marketing Process
Brainstorming Session
The first meeting with Lucid’s team is one of the most important, as it gives us a chance to get to know your organization. We discuss your company’s brand, culture, products and services. We also help you establish your marketing goals and how content fits into your overall strategy.
Long-Term Strategy
When it comes to content, you need to think long-term. Even the best content takes time to resonate with your market and find its way up the Google search results. So, we develop a strategy that produces lasting results and gives you a greater ROI in the end.
Content Creation
With a solid plan in place, we match you with a writer that can deliver your message in a way that reflects your brand, culture and writing style. Your writer will conduct extensive research to ensure accuracy in your industry and provide the best product or service descriptions.
Content Editing
All content is subject to a rigorous editing and refining process. This is your opportunity to look at the content with a critical eye so that you can confirm that all information is accurate and that the message is on point. Your role during this stage is critical to the success of the content. Our team analyzes the content for SEO and readability.
Publishing
Once everyone signs off on the content, our web design and development team publishes the content to your website. We structure the content to meet the highest ADA, user experience (UX) and SEO standards.
Get Content That Reflects Your Brand.
The right content does more than fill a page — it builds trust, strengthens your brand, and drives real results. At Lucid, we create strategies and content designed to connect with your audience and keep them coming back. Whether you're launching a new brand or growing an established one, we’ll help you craft the message that moves your business forward.
If you're ready to make your message matter, we’re ready to help.