Our Partnership with Tom
Hello, This is Tom
When Thomas J. Ueberschaer, P.A. first reached out, the brief was simple: “Fix what the last guys broke and get me to #1.” Tom found us on Google. His logic was that if we could rank ourselves, we could rank him. We took his SEO project and quickly moved from cleanup mode to complete multi-channel marketing strategy. As we helped him win, he kept investing. Every step forward earned us another one.
Why Tom Called Us
Tom’s site had problems. He knew it, but wasn’t ready to rebuild, so we worked within what was there. We rebuilt the technical strategy, optimized content, and launched SEO that made the site perform. That included tightening up tracking, improving crawlability, boosting site speed, and making sure he was ADA compliant. By fall 2021, we had his SEO kicked off and Google Search Ads running. And it worked. Real leads. Real cases. Right out of the gate.
The Plan We Built for Him
Tom used to be known in Pensacola for his famous front-cover phone book magnets. People kept them for years. Their fridges looked like collector displays. Strangers would stop him in grocery store lines and ask if he was that guy. That strategy really worked. For a long time. The magnets are still out there—and more than once, he’s considered bringing them back. But by 2021, while the magnets were off the plan, the print ads weren’t. He was still in the actual, physical phone book. And that was just one of several legacy media buys still hanging on.
Letting go of the old playbook wasn’t easy. Those ads built name recognition and community trust. But Tom was willing to test, and once results started coming in, the shift picked up speed.
He gave us more room to work. One billboard at a time. One ad at a time. That momentum led to Programmatic—unlocking smarter targeting across streaming placements, digital billboards, and more. It expanded his reach while keeping his budget tight and focused.
How We Work Together Today
We now manage a multi-channel media plan for Tom. Programmatic, Search, TV, Outdoor, Display, and SEO. We also help manage the overall budget across media we do not even place. Since 2021, we’ve helped lower his spend, increase quality leads, and build a smarter media plan that supports real growth.
We meet regularly to align on goals, review creative, and adjust the plan based on performance. Whether it’s a quick idea or a full campaign rethink, the collaboration is ongoing and focused. Tom backs marketing that works and trusts us to keep pushing forward.
The Impact of Our Work with Tom
Tom didn’t just need marketing support. He needed a way to reset and rebuild momentum. Since we started working together, that’s exactly what we’ve done. Strategic shifts across search, programmatic, TV, and creative helped stabilize his cases, then grow them. Months that used to underperform now set records. Leads are more qualified. Spend is more efficient.
He’s not just getting more leads. He’s getting better ones. The work has helped him stay competitive in a crowded market, and he’s now top-of-mind in the areas that matter most to his practice. His brand is not only visible. It’s trusted, familiar, and still growing.
