The Best Relationships Grow Over Time
The Best Relationships Grow Over Time
This relationship started with a laser and nowhere near enough patients to show for it yet. DAOPM had just invested in new aesthetic technology, and it happened to be one we already knew well. We had helped other clients market the same equipment, and word had traveled. The introduction was warm, the fit was obvious, and the conversation moved quickly from hello to let's go. What followed was a relationship that has now carried a practice through a pandemic, a provider expansion, and a content evolution that keeps compounding.
How the Relationship Started
Dermatology Associates of Plymouth Meeting is a well-established medical dermatology practice in suburban Philadelphia. When they came to us, the aesthetic side of the practice was newer and needed its own voice online. Their website was functional but not working hard enough. It wasn't ranking for the right things, it wasn't reaching the patients they needed to reach, and the content didn't reflect the full range of what they could offer.
We redesigned and rebuilt the site from the ground up, then launched an aggressive content program publishing up to six new SEO-optimized pieces every month. That was intentional and strategic. Google doesn't treat a ten-page site the same way it treats a hundred-page site. A thin site is brochureware. A deep site with interconnected, relevant pages is something Google recognizes, spiders, indexes, and rewards. Service pages, condition pages, patient-education blogs. Each piece was built to rank, built to convert, and built to give the next piece something to lean on.
Many SEO engagements seem to start this way for us. Sites have been abused by other agencies or ignored by owners who simply haven't heard a good idea yet. We have been through this enough times to know exactly what to do and when to do it. SEO takes time. Spoiler alert: the clients who give it that time are the ones who end up with 1,600 keywords on page one and a waiting room full of new patients.
When It Mattered Most
On March 19, 2020, Pennsylvania Governor Tom Wolf ordered all non-life-sustaining businesses to shut down physical operations. Lucid had DAOPM on the phone the next morning.
Within days, the practice had a telemedicine strategy in place to keep seeing patients virtually while everything else went dark. Dr. Wolfe later reported that the practice maintained over 80 percent of appointments during that period. When the world shifted overnight, having a partner who moved fast made a measurable difference.
A Practice That Had to Hire to Keep Up
There is a moment in every successful engagement where the marketing stops being the story and the growth becomes it. For DAOPM, that moment came when the patient volume demanded more providers.
They hired. Then hired again. A practice that came to us wanting to grow its aesthetic side has added multiple providers to meet the demand that the digital strategy created. That is not a website win. That is a business transformation. And it is the kind of outcome that does not happen without years of consistent, compounding work behind it.
The Numbers Behind the Story
Years of consistent, strategic work compound in ways that are hard to argue with.
Within the first two years, the numbers told a clear story. Monthly calls from the website grew from 478 to over 950, a 100% increase. Monthly email leads grew from 81 to 184, up 127%. Website visitors from search grew from 2,406 to nearly 6,000, up 145%.
Today the story is even bigger. Last month alone the site drew over 30,000 visitors, more than 26,000 of them from organic search. DAOPM now holds over 4,600 page-one keyword rankings, with more than 2,400 sitting at position one. Among those are 111 laser-related search terms. We understand what it means to market a practice that runs on both insurance and cash. Medical and aesthetic are different patients, different searches, and different decisions. We know how to reach both.
What This Kind of Relationship Produces
This is not a campaign or a one-time project. It is a relationship that grows with the practice, responds when a crisis hits, and shows up every month with work that moves the needle.
The SEO results are real. The telemedicine pivot mattered. The hiring speaks for itself. But what makes all of it possible is a long-term relationship built on trust, patience, and a shared commitment to doing the work right for as long as it takes.
The content is still publishing. The rankings are still climbing. The phones are still ringing.
